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  • Posted: Jan 24, 2022
    Deadline: Not specified
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    we're passionate about off-grid energy. Salpha Energy is a for profit social business and manufactures honest, reliable solar products designed to help people living off the electric grid.


    Read more about this company

     

    Social Media Officer

    Location: Festac, Lagos

    Job Overview

    • We are looking for a talented Social media officer to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers.
    • You will manage our company image in a cohesive way to achieve our marketing goals. Essentially, As a social media Officer in Salpha Energy, you will focus on increasing Salpha’s brand awareness through the effective use of social media outlets.

    Responsibilities

    • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
    • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
    • Using social media marketing tools to create and maintain the company’s brand
    • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
    • Working with marketing/sales professionals to develop social media marketing campaigns
    • Interacting with customers and other stakeholders via the company’s social media accounts
    • Monitor SEO and web traffic metrics
    • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
    • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
    • Ensuring brand consistency by collaborating with other teams, like marketing, sales departments.
    • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
    • Suggest and implement new features to develop brand awareness, like promotions and competitions
    • Stay up-to-date with current technologies and trends in social media, design tools and applications.

    Requirements

    • At least B.Sc in Marketing or any relevant field
    • 3-5 years experience as a social media officer
    • General knowledge of Search Engine Optimization and internet ranking for web content
    • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
    • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
    • Understanding of graphic design principles.
    • Any professional certifications would be an added advantage.

    Salary
    N70,000 - N80,000 monthly.

    Method of Application

    Interested and qualified candidates should send their CV to: salpha@salphaenergy.com using the Job Title as the subject of the email.

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