Social Media Officer (FCC Project) at Centre for Communication and Social Impact

Job Description

• The Social Media Officer will report to the Media and Programmes Officer, with a dotted-line technical reporting relationship to the FCC SBC Advisor, and will receive support from the Knowledge Management Department as required.
• About the Project - The Family Planning/Childbirth Spacing Investment component of the Faith and Cultural Champions (FCC) Project advances voluntary childbirth spacing outcomes in Kaduna and Kano states by leveraging trusted faith leaders and cultural institutions.
• The initiative is designed to bridge the gap between social norms and health-seeking behaviors to create supportive environment for the uptake of modern childbirth spacing methods. Position Summary
• The Social Media Officer will lead the day-to-day management of the FCC project’s digital presence across the project’s social media platforms, including Facebook, Instagram, X (Twitter), YouTube, LinkedIn, and the website.
• The role will work closely with the creative team and programme teams to source, develop, package, and publish high-quality digital content that strengthens the visibility, credibility, and public understanding of the FCC project’s work impact.
• The social media platforms will not only serve for project visibility but also as a tool for project outreach. The officer will be responsible for content planning, scheduling, community engagement, and analytics reporting, ensuring that digital

Key Responsibilities
Social Media Management and Content Delivery:

• Manage FCC-related content across all assigned CCSI digital platforms, ensuring consistent, timely, and strategic posting.
• Support digital communications and visibility for all FCC investments, including the Family Planning/Child Spacing component.
• Support the development and implementation of a social media strategy for the FCC project in collaboration with CCSI leadership and relevant clients/partners.
• Develop and maintain a monthly content calendar, aligned with programme priorities, campaign moments, and key milestones.
• Draft, edit, and publish social media content including posts, captions, short blogs, stories, reels, and video scripts, tailored to each platform.
• Ensure all content meets high standards of clarity, accuracy, simplicity, consistency, relevance, and brand alignment.

Content Harvesting and Field Documentation:

• Work with programme and state teams to identify story opportunities and gather content from the field, including:
  • Photographs
  • Short videos
  • Interviews/quotes
  • Community stories and testimonials
• Support documentation of project activities such as workshops, international days, stakeholder engagements, and FCC learning sessions.
• Curate raw field content into finished, platform-ready content suitable for publication and partner sharing.

Campaign Development and Digital Promotions:

• Design and implement coherent digital campaigns that promote FCC project priorities and strengthen engagement across target audiences.
• Support the creation and management of digital promotions, including:
  • Campaign rollouts
  • Awareness days content
  • Partner amplification plans
  • Influencer-supported engagements
• Collaborate with internal teams to ensure campaign messaging is context-sensitive, aligned with FCC approaches, and appropriate for Kaduna and Kano communities.

Community Engagement and Brand Visibility:

• Strengthen and expand audience reach by applying platform growth strategies to:
  • Increase followers
  • Improve engagement rates
  • Enhance visibility and shareability
• Respond to comments and messages professionally, escalating sensitive issues when necessary.
• Maintain a strong understanding of audience segments and adapt content to reach key stakeholders including community members, partners, media, and policy actors.

Analytics, Reporting, and Learning:

• Track and document performance of all published content using platform analytics tools.
• Produce quarterly social media reports that include:
  • Growth metrics
  • Top-performing content
  • Engagement trends
  • Audience insights
  • Recommendations for improvement
• Monitor emerging digital trends, best practices, and tools to continuously improve the FCC project’s digital engagement and visibility.

Collaboration, Liaison, and Influencer Management:

• Coordinate with internal teams and client digital teams to support aligned messaging and consistent dissemination.
• Identify, engage, and manage social media influencers where appropriate to strengthen campaign reach and credibility.
• Work effectively with programme staff, consultants, media professionals, and public-facing stakeholders to deliver project objectives.

Required Qualifications

• Bachelor’s Degree in Mass Communication, Journalism, or a related field.
• Minimum of 5 years’ experience managing social media/digital media for an organisation or brand.
• Excellent writing skills and strong proficiency in Hausa and English.
• Strong organisational skills and attention to detail, with the ability to manage multiple priorities.
• Candidate should have at least 3 years experience working in the development space.

Desirable Skills and Experience:

• Experience supporting communications in development or social impact programming.
• Strong familiarity with Nigeria’s cultural context, including the ability to work across diverse regions.
• Proven experience gathering content in the field (photos, videos, interviews, short stories).
• Ability to convert raw content into polished outputs suitable for public audiences and partners.
• Knowledge of photography and video editing using professional tools (added advantage).
• Strong interpersonal skills and ability to work with diverse stakeholders, including media, officials, consultants, and community actors.
• Familiarity with blogging and digital storytelling ecosystems relevant to social development.
• Willingness to travel as required and work flexibly in a fast-paced environment.

Key Competencies (What success requires):

• Strong editorial judgement and storytelling ability
• Visual content sense (what makes a post effective)
• Analytics-driven decision-making
• Speed, accuracy, and consistency
• Cultural sensitivity and professionalism
• Team collaboration and proactive communication