Social Media Officer at Elizabeth Maddeux

Description

• They are seeking a creative and proactive Social Media Officer to join their team and drive engagement, brand visibility, and digital growth.

Key Responsibilities
Social Media Strategy & Management:

• Manage the company’s social media platforms (Instagram, X, Facebook, LinkedIn, TikTok, etc.).
• Execute social media strategies aligned with brand, growth, and sales objectives.
• Maintain a content calendar and posting schedule.
• Stay up to date with social media and retail technology trends.

Content Creation & Campaigns:

• Create engaging content including graphics, short videos, product highlights, and promotions.
• Collaborate with design, product, and marketing teams on campaigns and launches.
• Support promotional, seasonal, and product campaigns.
• Ensure consistent brand voice and messaging.

Community Management & Customer Engagement:

• Engage with customers through comments, messages, and mentions.
• Respond to inquiries, feedback, and complaints promptly and professionally.
• Escalate technical or service issues to relevant internal teams.
• Build and nurture an active online customer community.

Sales & Growth Support:

• Support lead generation and conversion through social media activities.
• Promote app features, updates, offers, and partnerships.
• Drive traffic to the website, app, or e-commerce platforms.
• Support influencer and affiliate collaborations where applicable.

Analytics, Reporting & Optimization:

• Track performance metrics and campaign results.
• Analyze engagement, reach, conversion, and traffic data.
• Provide regular reports and insights to management.
• Optimize content and campaigns based on performance data.

Brand Reputation & Crisis Support:

• Monitor brand mentions and customer sentiment.
• Identify and escalate reputational or service-related issues.
• Support crisis communication under management guidance.

Key Performance Indicators (KPIs)
Engagement & Community Growth:

• Follower/subscriber growth rate.
•  Engagement rate (likes, comments, shares, saves).
• Community response time.

Content Performance:

• Reach and impressions per post.
• Video views and completion rates.
• Content consistency vs content calendar.

Sales & Conversion Support:

• Traffic driven to website/app from social media.
• Leads or conversions attributed to social media.
• Promotion and campaign performance.
• Customer Experience:
• Response and resolution time for social media inquiries.
• Customer satisfaction feedback from social channels.
• Reduction in unresolved complaints.

Reporting & Optimization:

• Accuracy and timeliness of performance reports.
• Improvement in KPIs over time.
• Adoption of data-driven recommendations.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Mass Communication, Pharmacy, or a related field.
• 1–3 years of experience in social media management, preferably within healthcare or pharmaceutical industries.
• Proven experience managing multiple social media platforms.
• Basic understanding of pharmaceutical marketing regulations is an added advantage.

Skills & Competencies:

• Creative storytelling.
• Customer-centric mindset.
• Data analysis and optimization.
• Collaboration and adaptability.
• Excellent communication and interpersonal skills.

What We Offer

• Salary: N200,000 / month.
• Competitive salary.
• Opportunity to work within a reputable pharmaceutical organization.
• Professional growth and learning opportunities.
• Supportive and collaborative work environment.
• Hands-on experience in regulated industry marketing.