Social Media / Meta Ads Specialist (Real Estate & Estate Development) at My-HRpro Consulting

Position Overview

• The ideal candidate will be responsible for planning, implementing, and optimizing advertising campaigns across various Meta platforms, including Facebook, Instagram, Messenger, and Audience Network, but also Google, TikTok and LinkedIn.
• You will play a crucial role in driving user acquisition, engagement, and retention through targeted and compelling advertising strategies.

Responsibilities

• Develop and execute comprehensive advertising strategies on Meta and LinkedIn platforms to achieve marketing objectives, such as increasing brand awareness, driving website traffic, and boosting conversions.
• Conduct thorough audience research and utilize retargeting and targeting options to reach specific demographics, interests, and behaviours.
• Create engaging ad creatives, including images, videos, and copy, tailored to different audience segments and ad formats.
• Monitor ad performance closely, analyse key metrics, and optimize campaigns to maximize return on investment (ROI) and achieve KPIs.
• Implement A/B testing methodologies to continuously improve ad performance and identify winning variations.
• Stay updated on industry trends, platform updates, and best practices for Meta advertising, and integrate new features and strategies into campaigns.
• Collaborate with the marketing team (design, social, SEO, photographer) to ensure alignment of advertising initiatives with overall marketing objectives.
• Provide regular reports and insights on campaign performance, including recommendations for optimizations and future strategies.
• Stay informed about advertising policies and guidelines on Meta / LinkedIn platforms and ensure compliance with all regulations.
• Reporting on campaign results to head of marketing.

Requirements

• HND/Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 3 to 5 years of experience.
• Proven experience managing advertising campaigns on Meta and LinkedIn platforms, with a strong understanding of Facebook Ads Manager and other ad management tools
• Knowledge of Dubai real estate is a plus.
• Demonstrated ability to drive results through targeted audience segmentation, creative optimization, and performance analysis.
• Proficiency in analysing data and metrics to derive actionable insights and optimize campaign performance.
• Strong communication skills with the ability to articulate ideas, present findings, and collaborate effectively with team members.
• Detail-oriented mindset with a focus on accuracy and quality in campaign setup and performance tracking.
• Ability to thrive in a fast-paced environment, prioritize tasks effectively, and adapt to evolving priorities and challenges.
• Certification in Facebook Blueprint, LinkedIn Ads or other relevant advertising certifications is a plus.
• Experience with other digital advertising platforms (Google Ads, WhatsApp, TikTok) is a plus.
• Agency experience preferred,
• Detail-oriented mindset with a focus on accuracy and quality in campaign setup and performance tracking.
• Ability to thrive in a fast-paced environment, prioritize tasks effectively, and adapt to evolving priorities and challenges.
• Certification in Facebook Blueprint, LinkedIn Ads or other relevant advertising certifications is a plus.