Social Media Marketing Officer at Tribest Coporate Support Ltd

Job Summary

• The Social Media Marketing Officer is responsible for building and maintaining a powerful digital presence for the organization. This role goes beyond content creation; it requires a strategic marketer who can blend professional storytelling with data-driven engagement to position the company as a thought leader in sectors like Fintech, Financial Services, and HR Outsourcing.

Key Responsibilities
Strategy & Brand Management:

• Develop and execute a comprehensive social media strategy aligned with corporate growth goals.
• Ensure brand consistency in tone, "vibe," and visual aesthetics across all platforms (LinkedIn, Instagram, X, Facebook).
• Position the company’s leadership as industry experts through structured thought-leadership content.

Content Creation & Storytelling:

• Create high-quality, engaging content including graphics, short-form videos (Reels/TikToks for B2B), and long-form articles.
• Write compelling copy for posts, newsletters, and digital ads that resonates with C-suite executives and corporate partners.
• Manage a content calendar that balances promotional, educational, and engagement-driven posts.

Digital Engagement & Lead Generation:

• Proactively engage with followers, industry influencers, and prospective clients to build a community.
• Implement social media campaigns specifically designed for lead generation and conversion.
• Monitor industry trends and competitor activity to ensure the company remains "contemporary and credible."

Analytics & Optimization:

• Track and report on key metrics (Reach, Engagement Rate, Click-Through Rate, and Conversions).
• Use data insights to continuously optimize content performance and ad spend (if applicable).
• Provide monthly reports to management on digital ROI and brand sentiment.

Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Mass Media, or a related field.
• Experience: 3–5 years of proven experience in Social Media Marketing, preferably within a B2B or Professional Services environment.

Technical Skills:

• Proficiency in design tools (Canva, Adobe Creative Suite).
• Experience with social media management tools (Buffer, Hootsuite, or Sprout Social).
• Basic knowledge of SEO and Email Marketing (Mailchimp/Lemlist) is a plus.
• Soft Skills: Exceptional written English, creative storytelling ability, and a "data-first" mindset.