Social Media Marketing Officer at Excel and Grace Consulting

Job Summary

• The Social Media Marketing Officer will be responsible for promoting the school’s brand, increasing visibility, and driving student enrollment through digital marketing strategies and content creation.

Key Responsibilities

• Manage and grow the school’s social media platforms
• Create engaging content (graphics, videos, captions) to promote the school
• Develop and execute digital marketing campaigns to drive enrollment
• Respond to inquiries and convert leads into admissions
• Monitor and report on engagement, reach, and campaign performance
• Maintain and update prospective parent/student databases
• Support branding, promotional events, and school activities
• Collaborate with management to align marketing strategies with school goals

Requirements

• Bachelor’s Degree in Marketing, Mass Communication, or related field
• 3–5 years’ experience in social media management or digital marketing
• Strong content creation and copywriting skills
• Experience with social media tools and analytics platforms

Key Competencies:

• Creativity and content development
• Communication and engagement
• Digital marketing strategy
• Customer relationship management
• Result-driven mindset