Social Media Manager at Zipline

About You and The Role

• Zipline is seeking a highly creative and motivated Social Media Manager to join our dynamic marketing and communications team.
• As a Social Media Manager at Zipline, you will play a key role in developing and executing social media strategies and content across all of our channels in Rwanda, Pan-Africa and globally, including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn.
• Your primary goal will be to create compelling content that engages our local and global audiences and showcases Zipline’s impact in exciting and innovative ways.

What You'll Do

• Create entertaining, iconic content for Zipline’s social media that people want to share and is optimized for each platform's unique audience and algorithm.
• Work on crafting fun, educational content that helps further our mission to build the world’s first logistics system that serves all people equally.
• Conceptualize, script, produce, and shoot short-form video content for our social channels in Rwanda and Pan-Africa, including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn.
• Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters.
• Work cross-functionally to help promote different product features, launches and brand initiatives.
• Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work.
• Monitor social media trends, tools, and applications and apply knowledge to continuously improve strategies.
• Analyze social media insights and performance metrics to optimize content and strategy.
• Manage and maintain the organization’s social media profiles and presence, including scheduling posts and responding to followers.

What You'll Bring

• Bachelor’s Degree in Marketing, Communications, or related field (preferred).
• 3+ years of work experience in social media marketing, specifically with video content and video-first social media channels.
• Video portfolio that includes long and short format content with strong engagement on TikTok, X, Instagram, Facebook, YouTube, and/or  LinkedIn.
• Expertise in including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn with a deep understanding of each platform's best practices, algorithms, and community trends.
• Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere
• In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities
• Strong copywriting and editing skills with an eye for detail.
• Ability to interpret analytics and translate data into actionable insights.
• Excellent communication and interpersonal skills.
• Creative thinker and problem-solver.