Social Media Manager at Workforce Group

Role Summary

• The Social Media Manager will be responsible for building and managing the company’s brand presence across digital and offline platforms, with a strong focus on product marketing for our electronic product line.
• The role requires creativity, marketing expertise, and the ability to translate brand strategy into engaging campaigns.

Key Responsibilities

• Develop and implement brand and social media strategies to drive product visibility and customer engagement.
• Create, schedule, and manage content across social media platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, etc.).
• Plan and execute digital marketing campaigns, influencer partnerships, and promotions.
• Conduct market research to identify trends, customer needs, and competitor strategies.
• Manage the company’s brand identity across all communication channels.
• Track performance metrics (engagement, reach, conversions) and optimize campaigns accordingly.
• Collaborate with sales and product teams to align branding with product marketing goals.
• Ensure consistent brand messaging and visual identity.

Requirements & Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• 2 – 4 years experience in social media management, branding, or digital marketing.
• Proven product marketing experience (preferably in consumer electronics or lifestyle brands).
• Strong content creation skills (graphics, copywriting, and video editing).
• Proficiency in social media management tools and analytics.
• Excellent creativity, storytelling, and strategic thinking abilities.
• Strong communication and project management skills.
• Age Requirement: 30 years and below.

Salary
N350,000 - N400,000 Monthly