Social Media Manager at Wells Accounting and Tax Services

Job Summary

• The Social Media Manager will be responsible for developing, implementing, and managing the company’s social media strategy to enhance brand awareness, improve marketing efforts, and increase engagement across all digital platforms.
• The role requires creativity, strategic thinking, strong communication skills, and data-driven decision-making.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals.
• Create, curate, and manage high-quality content (text, images, videos, reels, stories, etc.).
• Manage and grow the company’s presence on platforms such as Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).
• Plan and manage a content calendar to ensure consistent posting. 
• Monitor social media trends, competitor activities, and industry developments.
• Engage with followers, respond to comments and messages promptly, and build online community relationships.
• Run paid social media campaigns and monitor performance.
• Track, analyze, and report on social media performance metrics (engagement, reach, conversion, ROI).
• Collaborate with internal teams (sales, customer service, HR, etc.) to align messaging.
• Manage influencer partnerships and brand collaborations where applicable.
• Ensure brand consistency in tone, voice, and visual identity across all platforms.

Qualifications & Requirements

• Bachelor’s Degree in Marketing, Communications, Mass Communication, Public Relations, or related field.
• 3–5 years proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms, tools, and analytics.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Basic graphic design skills (Canva, Adobe Creative Suite is an added advantage).
• Strong copywriting and content creation skills.
• Knowledge of digital marketing and SEO principles.
• Experience managing paid social media ads.
• Excellent communication and interpersonal skills.
• Ability to work independently and meet deadlines.

Key Skills:

• Content Strategy & Planning
• Digital Marketing
• Copywriting
• Analytics & Reporting
• Creativity & Innovation
• Community Management
• Time Management
• Attention to Detail.