Social Media Manager (Tiktok) at Babymigo

About the job

• We are hiring a TikTok Social Media Manager to lead growth and engagement for our sister company in the mum and baby retail space.
• We’re looking for a creative, data-driven storyteller who knows how to grow a TikTok page from strategy to execution — and understands how TikTok Live works to maximize visibility and sales.

Key Responsibilities

• Develop and implement a TikTok content strategy that drives reach, engagement, and conversions.
• Manage content calendars, trends, and sound selection to keep the page fresh and relevant.
• Edit and post short-form videos optimized for TikTok’s algorithm.
• Analyze performance data and continuously refine content for better results.
• Plan and coordinate TikTok Live sessions (structure, captions, timing, engagement prompts).
• Stay updated on TikTok trends, communities, and growth tactics.

Who You Are

• Deep understanding of TikTok culture, trends, and analytics.
• Skilled in short-form video editing (CapCut, InShot, or similar tools).
• Experienced in growing TikTok pages for brands or personal accounts.
• Organized, creative, and comfortable taking ownership of results.
• Passionate about African culture, lifestyle, or motherhood-related content (a plus).