Social Media Manager at Survival Agricultural Hub Limited

Key Responsibilities
Strategy Development:

• Design and implement a comprehensive social media strategy aligned with business goals.
• Define target audiences and select appropriate social media channels for engagement.
• Plan content calendars and campaign schedules in coordination with the marketing team.

Content Management:

• Oversee content creation (text, images, videos, and graphics) for all social media platforms.
• Ensure all posts reflect brand identity, tone, and values.
• Manage social media publishing schedules and maintain consistent posting frequency.
• Collaborate with designers, photographers, and content creators to produce engaging material.

Community Engagement:

• •Respond promptly to comments, messages, and inquiries on social media.
• Build and maintain an active online community by engaging followers and influencers.
• Monitor online conversations and brand mentions to protect and enhance brand reputation.

Analytics & Reporting:

• Track and analyze performance metrics (reach, engagement, conversions, etc.) using analytics tools such as Meta Insights, Google Analytics, and Hootsuite.
• Generate periodic performance reports and recommend improvement strategies.
• Use data insights to refine content and engagement strategies.

Campaign Management:

• Plan and manage paid social media campaigns to boost visibility and drive conversions.
• Collaborate with marketing and sales teams to support product launches, events, and promotions.
• Manage social media budgets and ensure cost-effective advertising performance.

Trend Monitoring & Innovation:

• Stay up to date with social media trends, algorithms, and emerging platforms.
• Introduce innovative ideas to enhance audience engagement and brand relevance.
• Benchmark competitors and adopt best practices in social media marketing.

Performance Indicators

• Growth in followers, reach, and engagement across platforms.
• Conversion rates from social media campaigns.
• Quality and consistency of brand presence online.
• Response time and customer interaction quality.
• Return on investment (ROI) for paid campaigns.

Qualifications and Experience

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, Digital Media, or a related field.
• 3–5 years of experience managing social media platforms for a brand, organization, or agency.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social, or Meta Business Suite).
• Strong understanding of digital advertising and analytics tools.
• Experience with content creation, copywriting, and visual design tools (Canva, Adobe Suite, etc.).

Key Skills and Competencies:

• Excellent written and verbal communication skills.
• Strong creativity and storytelling abilities.
• Analytical mindset with the ability to interpret data.
• Strategic thinking and campaign planning skills.
• Time management and organizational abilities.
• Team collaboration and leadership skills.
• High adaptability to social media trends and fast-paced environments.