Social Media Manager at Sonora Capital and Investment Limited

Position Overview:

We are seeking a highly creative and results-driven Social Media Manager to join our dynamic marketing team. The ideal candidate possesses a unique blend of content creation expertise and digital marketing acumen. In this role, you will be responsible for developing and implementing strategic social media campaigns, crafting compelling content, and driving engagement across various social media platforms.

Key Responsibilities:

Strategy and Planning

• Develop and execute comprehensive social media strategies aligned with the company's marketing goals and target audience.
• Conduct thorough market research to identify trends, competitor activities, and emerging opportunities.
• Collaborate with cross-functional teams to integrate social media plans with overall marketing initiatives.

Content Creation:

• Create visually appealing, engaging, and relevant content, including but not limited to images, videos, infographics, and written posts.
• Develop a content calendar that ensures a consistent posting schedule across all social media platforms.
• Tailor content to the specific nuances of each platform while maintaining brand voice and identity.

Digital Marketing:

• Utilize digital marketing principles to optimize content for search engines, maximize reach, and enhance engagement.
• Employ data-driven insights to analyze social media performance and make informed decisions for continuous improvement.
• Implement paid social media campaigns to increase brand awareness, generate leads, and drive conversions.

Community Management:

• - Monitor social media channels for comments, messages, and mentions, responding promptly and appropriately to maintain positive interactions.
• Foster and nurture a strong online community by engaging with followers, addressing inquiries, and addressing concerns.

Collaboration and Coordination:

• Work closely with graphic designers, copywriters, and other team members to ensure a consistent and visually appealing brand image across all social media platforms.
• Collaborate with influencers and brand advocates to amplify the company's social media reach.

Trend Identification:

• Stay up-to-date with the latest trends, technologies, and best practices in social media, content creation, and digital marketing.
• Identify and capitalize on new opportunities for audience engagement and brand growth.

Qualifications and Skills:

If you are a proactive and innovative social media enthusiast who can seamlessly blend content creation prowess with digital marketing expertise, we encourage you to apply. Join our team and play a pivotal role in shaping our brand's online presence and engagement strategy.

• Bachelor's degree in Marketing, Communication, or a related field.
• Proven experience as a Social Media Manager, Content Creator, or Digital Marketer.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills with an ability to adapt tone and style for different audiences.
• Proficiency in graphic design and video editing software is a plus.
• Analytical mindset with the ability to interpret data and extract actionable insights.
• Creative thinking and a keen eye for visual aesthetics.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A passion for staying updated with the latest digital marketing and social media trends.
• Experience in working with cross-functional teams and coordinating campaigns.