Social Media Manager at Project Growth

Key Responsibilities:

• Social Media Strategy: Develop and implement a social media strategy aligned with brand guidelines and objectives for Meta and LinkedIn platforms.
• Content Creation & Editing: Use Canva to edit and create on-brand graphics, videos, podcasts, and reels, including editing 1-2 podcasts per month.
• Social Media Posting: Schedule and manage consistent social media posts, ensuring active engagement with the audience.
• Community Engagement: Respond to inquiries and nurture warm leads through meaningful conversations with the online community.
• Newsletter Strategy & Event Promotion: Promote events and grow the mailing list by driving newsletter signups and social media visibility.
• Market Research: Identify leads, trends, and opportunities for better audience targeting and outreach.
• Execution: Blend strategic planning with hands-on content execution to ensure timely, high-quality delivery.
• Flexibility & Transparency: Maintain clear communication with the internal team, ensuring goals and timelines are met.

What Success Looks Like:

• Increased Brand Visibility: Boost brand awareness and engagement through a well-executed social media strategy.
• Community Engagement: Build an active social media community that converts warm leads into sales.
• Content Impact: Deliver high-quality, relevant content that aligns with brand identity and resonates with the target audience.
• Event Promotion: Drive participation and visibility for events through effective social media and newsletter strategies.
• ROI Growth: Increase return on investment through targeted social media campaigns.
• Newsletter Growth: Successfully grow the mailing list through strategic initiatives.

Qualifications:

• Experience: 2+ years of social media management experience across Meta and LinkedIn, with a focus on both strategy and execution.
• Content Creation Skills: Proficiency in Canva for creating and editing videos, podcasts, reels, and graphics.
• Industry Knowledge: Experience in the outdoors industry, leadership, or coaching is a plus.
• Event Promotion: Demonstrated experience in promoting events via social media and newsletters.
• Market Research: Ability to conduct research to identify new leads and engagement opportunities.
• Communication: Excellent verbal and written communication skills in English.
• Adaptability: Ability to work independently with flexibility, maintaining alignment with the team’s goals.