Social Media Manager (Luxury Wig Brand) at Biz Afric Solutions

About Us: 

Our Client is a fast growing Hair Brand known for Quality Human Hair Weaves, Hair Accessories and crafting exquisite custom braided wigs for trendy, beautiful and elegant women worldwide.

They offer premium human hair extensions and handcrafted braided wigs designed to elevate your look and boost your confidence.

Job Overview: 

We are looking for a creative and strategic Social Media Manager to join our team. The ideal candidate is not just skilled in content creation and social media management, but also has a background or passion for hairstyling/wigs, ensuring our brand content is both authentic and engaging.

Responsibilities:

•  Develop and execute social media strategies to grow brand presence across our social platforms .
•  Create engaging content (images, videos, reels, stories, product showcases).
• Stay up to date with trends in the hair/beauty industry and apply them creatively.
•  Run and monitor ad campaigns for engagement and sales.
• Track analytics and prepare weekly reports.
• Collaborate with hairstylists, influencers, and content creators to produce engaging campaign
• Manage social media calendars, ensuring timely posting and consistent brand voice.
• Monitor, track, and report on performance metrics, optimizing strategies for reach, engagement, and conversions.
• Respond to comments, DMs, and community interactions in a timely and brand-aligned manner.
• Plan and execute paid ad campaigns in collaboration with the marketing team.
• Brainstorm and launch creative campaigns, product launches, tutorials, and behind-the-scenes content.

Requirements:

• Proven experience as a Social Media Manager or similar role, preferably in the beauty, fashion, or lifestyle industry.
• Strong passion for hairstyling, wigs, and beauty culture.
• Proficiency in content creation, video editing, and social media tools (Canva, CapCut, Adobe Suite, etc.).
• Deep understanding of social media trends, algorithms, and analytics.
• Excellent communication skills with a knack for storytelling and community engagement.
• Ability to work independently, manage multiple platforms, and meet deadlines.
• Familiarity with influencer partnerships and paid social campaigns is a plus.