Social Media Manager at InfoStrategy Technology

TeraFx Group- We are a Forex Trading Company with major operations in Nigeria and the United Kingdom.

Job Description

• As a social media manager, you'll manage the organization's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.

Responsibilities
As a social media manager, you'll need to:

• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
• Oversee, plan and deliver content across different platforms using scheduling tools
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch and manage new competitions and campaigns that promote the organization and brand
• Form key relationships with influencers across the social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyze competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Manage, motivate and coach junior staff such as social media executives or assistants
• Manage a budget for social media activities
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Encourage collaboration across teams and departments
• Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Qualifications
Applicants must be a graduate from any discipline, but the following subjects can be particularly helpful:

• Advertising
• Business management
• Journalism
• Marketing (particularly digital marketing)
• Media and communications
• Public relations.

Relevant postgraduate qualification in areas such as:

• Business intelligence and social media
• Digital and social media marketing
• Social media and interactive technologies.

Work Experience:

• Worked in similar role-writing good quality blog post and using multimedia tools such as videos, photos and infographics showing evidence of your effective social media communication.
• To stand out, you'll need to show that you are able to use social media well on a professional level.

Skills:
You'll need to have:

• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Knowledge and understanding of algorithms and search engine optimization
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues and clients
• Leadership qualities to lead and motivate a team
• Excellent team working, collaboration and networking skills
• Organizational skills, with the capacity to prioritize and work across multiple projects
• Project and campaign management skills
• The ability to work well under pressure in order to meet deadlines
• Skills in data analysis and interpreting statistics
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
• An eye for detail and the ability to work accurately
• Motivation and commitment.