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  • Posted: Nov 22, 2021
    Deadline: Nov 22, 2021
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  • Infostrategy Technology Nigeria is an Information, Communication and Software Technology firm incorporated in Nigeria and the United Kingdom. Founded in 2002 and reconstituted in 2003, we operate with a burning passion to transform the technological terrain of Africa by delivering value to clients through innovative and effective leverage of cutting-edge tec...
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    Marketing Executive

    Overview
    As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote the brand, service offering and company ethos. This a varied role, which includes:

    • Planning
    • Advertising
    • Public Relations
    • Event organization
    • Product development
    • Distribution
    • Sponsorship
    • Research.

    Responsibilities
    As a marketing executive, you'll need to:

    • Create awareness of and develop the brand
    • Communicate with target audiences and build and develop customer relationships
    • Help with marketing plans, advertising, direct marketing and campaigns
    • Support the team in delivering agreed activities
    • Source advertising opportunities and place adverts in the press radio and online
    • Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
    • Write and proofread marketing copy for both online and print campaigns
    • Produce creative content, including videos and blog posts
    • Run social media channels (e.g. Twitter, Instagram,Facebook and LinkedIn) to enhance audience engagement
    • Organize and attend events such as conferences, seminars, receptions and exhibitions
    • Source and secure sponsorship
    • Liaise with designers and printers and organize photo shoots
    • Arrange the effective distribution of marketing materials
    • Maintain and update customer databases
    • Conduct market research, for example using customer questionnaires and focus groups
    • Develop relationships with key stakeholders, both internal and external.
    • Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
    • Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
    • Track marketing performance and return on investment and prepare weekly or monthly reports for management
    • Monitor and report on competitor activity
    • Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
    • Oversee and manage the marketing budget.

    Qualifications
    This position is open to graduates of any discipline but a Bsc and or masters degree in the following subjects may be particularly useful:

    • Advertising
    • Business or management
    • Communications
    • IT or Computer Science
    • Marketing
    • Psychology.
    • An awareness of digital media techniques is and FX trading industry knowledge would be advantageous

    Work Experience:

    • Minimum of 3 years work experience in a similar role
    • The successful candidate will need to demonstrate their ability to drive profit and promote products and services through coordinated marketing campaigns.

    Skills:
    You'll need to have:

    • Communication and interpersonal skills
    • Customer-facing skills
    • Commercial awareness and business acumen
    • The ability to think strategically
    • Copywriting and design skills in order to produce marketing materials for both print and online
    • Creativity
    • An eye for detail
    • Analytical skills to evaluate marketing campaigns
    • Drive and self-motivation
    • A flexible approach to work
    • The ability to work well under pressure
    • Teamwork and the ability to foster good working relationships
    • Influencing and negotiation skills
    • Skills in IT and social media
    • Numeracy skills
    • Local language ability will be advantageous.

    go to method of application »

    Social Media Manager

    TeraFx Group- We are a Forex Trading Company with major operations in Nigeria and the United Kingdom.

    Job Description

    • As a social media manager, you'll manage the organization's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.

    Responsibilities
    As a social media manager, you'll need to:

    • Develop creative and engaging social media strategies
    • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
    • Oversee, plan and deliver content across different platforms using scheduling tools
    • Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
    • Develop, launch and manage new competitions and campaigns that promote the organization and brand
    • Form key relationships with influencers across the social media platforms
    • Undertake audience research
    • Manage and facilitate social media communities by responding to social media posts and developing discussions
    • Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
    • Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
    • Analyze competitor activity
    • Recommend improvements to increase performance
    • Set targets to increase brand awareness and increase customer engagement
    • Manage, motivate and coach junior staff such as social media executives or assistants
    • Manage a budget for social media activities
    • Educate other staff on the use of social media and promote its use within your company (in-house roles)
    • Encourage collaboration across teams and departments
    • Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

    Qualifications
    Applicants must be a graduate from any discipline, but the following subjects can be particularly helpful:

    • Advertising
    • Business management
    • Journalism
    • Marketing (particularly digital marketing)
    • Media and communications
    • Public relations.

    Relevant postgraduate qualification in areas such as:

    • Business intelligence and social media
    • Digital and social media marketing
    • Social media and interactive technologies.

    Work Experience:

    • Worked in similar role-writing good quality blog post and using multimedia tools such as videos, photos and infographics showing evidence of your effective social media communication.
    • To stand out, you'll need to show that you are able to use social media well on a professional level.

    Skills:
    You'll need to have:

    • A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
    • Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
    • Knowledge and understanding of algorithms and search engine optimization
    • Creative skills for contributing new and innovative ideas
    • Strong communication and people skills for articulating ideas to colleagues and clients
    • Leadership qualities to lead and motivate a team
    • Excellent team working, collaboration and networking skills
    • Organizational skills, with the capacity to prioritize and work across multiple projects
    • Project and campaign management skills
    • The ability to work well under pressure in order to meet deadlines
    • Skills in data analysis and interpreting statistics
    • Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
    • An eye for detail and the ability to work accurately
    • Motivation and commitment.

    Method of Application

    Interested and qualified candidates should forward their CV to: recruitments@istrategytech.com using the position as subject of email.

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