Marketing Executive at InfoStrategy Technology

Overview
As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote the brand, service offering and company ethos. This a varied role, which includes:

• Planning
• Advertising
• Public Relations
• Event organization
• Product development
• Distribution
• Sponsorship
• Research.

Responsibilities
As a marketing executive, you'll need to:

• Create awareness of and develop the brand
• Communicate with target audiences and build and develop customer relationships
• Help with marketing plans, advertising, direct marketing and campaigns
• Support the team in delivering agreed activities
• Source advertising opportunities and place adverts in the press radio and online
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels (e.g. Twitter, Instagram,Facebook and LinkedIn) to enhance audience engagement
• Organize and attend events such as conferences, seminars, receptions and exhibitions
• Source and secure sponsorship
• Liaise with designers and printers and organize photo shoots
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases
• Conduct market research, for example using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external.
• Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• Track marketing performance and return on investment and prepare weekly or monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• Oversee and manage the marketing budget.

Qualifications
This position is open to graduates of any discipline but a Bsc and or masters degree in the following subjects may be particularly useful:

• Advertising
• Business or management
• Communications
• IT or Computer Science
• Marketing
• Psychology.
• An awareness of digital media techniques is and FX trading industry knowledge would be advantageous

Work Experience:

• Minimum of 3 years work experience in a similar role
• The successful candidate will need to demonstrate their ability to drive profit and promote products and services through coordinated marketing campaigns.

Skills:
You'll need to have:

• Communication and interpersonal skills
• Customer-facing skills
• Commercial awareness and business acumen
• The ability to think strategically
• Copywriting and design skills in order to produce marketing materials for both print and online
• Creativity
• An eye for detail
• Analytical skills to evaluate marketing campaigns
• Drive and self-motivation
• A flexible approach to work
• The ability to work well under pressure
• Teamwork and the ability to foster good working relationships
• Influencing and negotiation skills
• Skills in IT and social media
• Numeracy skills
• Local language ability will be advantageous.