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  • Posted: Nov 22, 2021
    Deadline: Nov 22, 2021
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  • Infostrategy Technology Nigeria is an Information, Communication and Software Technology firm incorporated in Nigeria and the United Kingdom. Founded in 2002 and reconstituted in 2003, we operate with a burning passion to transform the technological terrain of Africa by delivering value to clients through innovative and effective leverage of cutting-edge tec...
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    Marketing Executive

    Overview
    As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote the brand, service offering and company ethos. This a varied role, which includes:

    • Planning
    • Advertising
    • Public Relations
    • Event organization
    • Product development
    • Distribution
    • Sponsorship
    • Research.

    Responsibilities
    As a marketing executive, you'll need to:

    • Create awareness of and develop the brand
    • Communicate with target audiences and build and develop customer relationships
    • Help with marketing plans, advertising, direct marketing and campaigns
    • Support the team in delivering agreed activities
    • Source advertising opportunities and place adverts in the press radio and online
    • Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
    • Write and proofread marketing copy for both online and print campaigns
    • Produce creative content, including videos and blog posts
    • Run social media channels (e.g. Twitter, Instagram,Facebook and LinkedIn) to enhance audience engagement
    • Organize and attend events such as conferences, seminars, receptions and exhibitions
    • Source and secure sponsorship
    • Liaise with designers and printers and organize photo shoots
    • Arrange the effective distribution of marketing materials
    • Maintain and update customer databases
    • Conduct market research, for example using customer questionnaires and focus groups
    • Develop relationships with key stakeholders, both internal and external.
    • Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
    • Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
    • Track marketing performance and return on investment and prepare weekly or monthly reports for management
    • Monitor and report on competitor activity
    • Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
    • Oversee and manage the marketing budget.

    Qualifications
    This position is open to graduates of any discipline but a Bsc and or masters degree in the following subjects may be particularly useful:

    • Advertising
    • Business or management
    • Communications
    • IT or Computer Science
    • Marketing
    • Psychology.
    • An awareness of digital media techniques is and FX trading industry knowledge would be advantageous

    Work Experience:

    • Minimum of 3 years work experience in a similar role
    • The successful candidate will need to demonstrate their ability to drive profit and promote products and services through coordinated marketing campaigns.

    Skills:
    You'll need to have:

    • Communication and interpersonal skills
    • Customer-facing skills
    • Commercial awareness and business acumen
    • The ability to think strategically
    • Copywriting and design skills in order to produce marketing materials for both print and online
    • Creativity
    • An eye for detail
    • Analytical skills to evaluate marketing campaigns
    • Drive and self-motivation
    • A flexible approach to work
    • The ability to work well under pressure
    • Teamwork and the ability to foster good working relationships
    • Influencing and negotiation skills
    • Skills in IT and social media
    • Numeracy skills
    • Local language ability will be advantageous.

    Method of Application

    This job has expired. Application is no longer allowed

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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