Social Media Manager / Digital Marketer at Corporate World Wear

Job Responsibilities

• Respond to inquiries and feedback on all social media platform and information platform.
• Craft high quality and engaging and interactive contents on social media and our online community daily.
• Utilize community insights and social media analytics to understand behaviors, preferences, and trends, optimizing strategies for maximum engagement.
• Serve as the primary point of contact for all our members, responding to inquiries and feedback promptly and professionally.
• Develop and implement strategies to engage and retain our members, including organizing meetups, webinars, and other community events.
• Monitor and analyze member engagement metrics to identify areas for improvement and develop targeted initiatives to increase engagement.
• Collaborate with leadership team and other staff members to develop and execute marketing and communications strategies.
• Work with operations team to identify and address member needs, including troubleshooting technical issues and responding to customer service inquiries.
• Analyze and write reports of social media insights, feedbacks and information.
• Organize and plan outreach, events, get together etc.
• Optimize website content to improve organic search rankings and drive traffic.
• Conduct keyword research and competitor analysis to enhance SEO efforts.
• Use analytics tools (e.g., Google Analytics) to monitor campaign performance and identify areas for improvement.

Required Skills, Experience & Qualifications

• Must possess B.Sc / HND in any Social Science related or relevant field
• At least 2 years experience in Digital marketing/Social media/Community management
• Must have completed NYSC
• Must reside within Gbagada and its environs
• Excellent verbal and written communication skills.
• Ability to work in a fast paced environment
• Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and HubSpot.
• Knowlwdge of Graphic Design tools (eg., Canva, Adobe, etc) is an added advantage
• Strong knowledge of SEO best practices and tools like SEMrush, Ahrefs.