Social Media Manager / Content Creator at West Africa Vocational Education (WAVE)

Job Summary

• The company is seeking a creative and results-driven Social Media Manager / Content Creator to grow its brand online, engage with communities, and drive awareness of its offerings.

Responsibilities

• The Social Media Manager / Content Creator will be responsible for managing the company’s online presence, producing engaging content, and building a thriving digital community.
• This role requires a creative individual with strong graphic design skills, experience in content creation, and a proven track record of growing social media platforms.
• The ideal candidate is proactive, tech-savvy, and able to work independently while contributing to overall marketing strategies.

Social Media Strategy & Management:

• Develop, implement, and manage social media strategies to enhance brand awareness.
• Oversee all social media accounts and ensure consistent branding across platforms.
• Track engagement, growth, and other KPIs to measure social media effectiveness.
• Stay up-to-date with trends, hashtags, and best practices in the digital space.

Content Creation & Graphic Design:

• Produce high-quality visuals, graphics, videos, and written content for social media campaigns.
• Create content that is engaging, on-brand, and aligned with the company’s marketing objectives.
• Edit, schedule, and publish posts across social platforms.
• Collaborate with marketing and sales teams to ensure content supports business goals.

Community Management & Engagement:

• Grow and manage online communities on platforms like Instagram, LinkedIn, Facebook, and others.
• Respond to comments, messages, and inquiries professionally and promptly.
• Encourage interaction, engagement, and sharing to increase community participation.
• Monitor feedback and sentiment to inform content and communication strategies.

Performance Analysis & Reporting:

• Track metrics to assess the effectiveness of campaigns and content.
• Generate regular performance reports highlighting insights and areas for improvement.
• Use data to make recommendations for content optimization and audience growth.

Requirements

• Minimum B.Sc. Degree in Marketing, Mass Communication, Graphic Design, or related field.
• At least 2 years of professional experience in social media management, content creation, or digital marketing.
• Strong graphic design skills and familiarity with tools such as Canva, Adobe Creative Suite, or similar.
• Proven track record of growing and managing social media communities.
• Excellent communication, writing, and storytelling abilities.
• Proactive, creative, and able to work independently in a hybrid environment.
• Tech-savvy, with a strong understanding of social media analytics and digital marketing tools.