Social Media Manager at City Sports Group

KEY RESPONSIBILITIES:

• Develop and implement social media strategies to grow CitySports Africa’s online presence.
• Create and curate engaging sports-related content, including graphics, videos, and copywriting.
• Manage and update all social media platforms (Instagram, Twitter, Facebook, LinkedIn, TikTok, YouTube, etc.).
• Monitor engagement, analyze performance metrics, and optimize strategies for better reach and impact.
• Interact with followers, respond to comments/messages, and build a strong sports-focused online community.
• Collaborate with internal teams, athletes, influencers, and partners to enhance content reach.
• Stay up to date with sports industry trends, digital marketing best practices, and social media innovations.
• Manage paid social media advertising campaigns to boost brand awareness and engagement.

REQUIREMENTS:

• Proven experience as a Social Media Manager.
• Passion for sports development and strong knowledge of the sports industry.
• Strong understanding of various social media platforms and content trends.
• Excellent content creation skills, including graphic design and video editing (Canva, Adobe Suite, or similar tools).
• Strong writing and communication skills.
• Experience with social media analytics and advertising tools.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.