Social Media Manager at Alerzo Limited

Description  

• We are looking for a witty and strategic social media executive to manage our company’s online presence.  
• You will also be responsible for creating and managing social media content for all social media pages, driving and monitoring user engagement and analyzing feedback. 

Responsibilities  

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. 
• Develop social media marketing campaigns to drive online brand awareness and customer engagement. 
• Generate, edit, publish and share content (text, images, videos) that builds meaningful connections and encourages community members to take action. 
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content. 
• Create editorial calendars and syndication schedules. 
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels. 
• Launch optimized online adverts through Google Ad words, Facebook to increase company and brand awareness 
• Analyze the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and make recommendations for improvements (Social Media Reports) 
• Monitors and develops reports on competitor activity within social media spaces. 

Requirements

• Degree in marketing, communication studies, journalism, creative writing, or similar. 
• Experience as a social media executive at a similar company. 
• Expert knowledge of all leading social media sites, including their algorithms and social analytics tools knowledge. 
• Firm grasp of CRM and social media scheduling software. 
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements. 
• Ability to create authoritative and persuasive texts. 
• Flexible and engaging writing style. 
• Knowledge of pertinent engagement metrics. 
• Must have an NYSC exemption/discharge certificate