Fresh Jobs at Alerzo Limited

Description  

• We are looking for a witty and strategic social media executive to manage our company’s online presence.  
• You will also be responsible for creating and managing social media content for all social media pages, driving and monitoring user engagement and analyzing feedback. 

Responsibilities  

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. 
• Develop social media marketing campaigns to drive online brand awareness and customer engagement. 
• Generate, edit, publish and share content (text, images, videos) that builds meaningful connections and encourages community members to take action. 
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content. 
• Create editorial calendars and syndication schedules. 
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels. 
• Launch optimized online adverts through Google Ad words, Facebook to increase company and brand awareness 
• Analyze the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and make recommendations for improvements (Social Media Reports) 
• Monitors and develops reports on competitor activity within social media spaces. 

Requirements

• Degree in marketing, communication studies, journalism, creative writing, or similar. 
• Experience as a social media executive at a similar company. 
• Expert knowledge of all leading social media sites, including their algorithms and social analytics tools knowledge. 
• Firm grasp of CRM and social media scheduling software. 
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements. 
• Ability to create authoritative and persuasive texts. 
• Flexible and engaging writing style. 
• Knowledge of pertinent engagement metrics. 
• Must have an NYSC exemption/discharge certificate

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Description  

• We are looking for an experienced Product Marketer to develop and execute effective marketing strategies and to communicate the features and benefits of Veedez’s product to new and existing customers. 
• Success is growing member value through an improved product and service proposition and adding value to the bottom line through increased take-up of existing and additional products and services.  
• The Product Marketer will actively deliver flagship programmes, monitor performance and generate the best ROI. 

Responsibilities  

• Work with the marketing team to develop a product marketing strategy that drives growth, awareness and usage of Veedez. 
• Craft compelling messages across marketing channels (landing pages, ad campaigns), translating technical details into benefits for the user. 
• Execute promotional activities across channels, including social media, offline advertising, trade shows, events, etc. 
• Manage all social media channels, including Facebook, Twitter, Instagram and Linkedin. 
• Develop an end-to-end product launch plan and ensure the whole process is delivered seamlessly and budgets are tightly managed. 
• Ensure that all multi-channel product marketing initiatives are cohesive and deliver impactful results in line with the overall business objectives. 
• Create product content such as case studies, videos, website copy and blog posts. 
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas through interviews, surveys, focus groups and sales data. 
• Develop a comprehensive understanding of the competitive landscape nationally and locally, becoming the marketing team's go-to person for competitor insights and market trends. 
• Measure and report the performance of all marketing campaigns and assess ROI and KPIs 

Requirements  

• At least three years of working experience in Product Marketing & market analysis 
• Proven ability to develop brand and marketing strategies and communicate recommendations. 
• Experience in identifying target audiences and devising effective campaigns 
• Strong analytical skills partnered with a creative mind 
• Data-driven thinking and an affinity for numbers 
• Outstanding communication skills 
• Up-to-date with the latest trends and marketing best practices 
• Degree in marketing or a related field 
• Must have an NYSC exemption/discharge certificate