Product Marketer - Veedez at Alerzo Limited

Description  

• We are looking for an experienced Product Marketer to develop and execute effective marketing strategies and to communicate the features and benefits of Veedez’s product to new and existing customers. 
• Success is growing member value through an improved product and service proposition and adding value to the bottom line through increased take-up of existing and additional products and services.  
• The Product Marketer will actively deliver flagship programmes, monitor performance and generate the best ROI. 

Responsibilities  

• Work with the marketing team to develop a product marketing strategy that drives growth, awareness and usage of Veedez. 
• Craft compelling messages across marketing channels (landing pages, ad campaigns), translating technical details into benefits for the user. 
• Execute promotional activities across channels, including social media, offline advertising, trade shows, events, etc. 
• Manage all social media channels, including Facebook, Twitter, Instagram and Linkedin. 
• Develop an end-to-end product launch plan and ensure the whole process is delivered seamlessly and budgets are tightly managed. 
• Ensure that all multi-channel product marketing initiatives are cohesive and deliver impactful results in line with the overall business objectives. 
• Create product content such as case studies, videos, website copy and blog posts. 
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas through interviews, surveys, focus groups and sales data. 
• Develop a comprehensive understanding of the competitive landscape nationally and locally, becoming the marketing team's go-to person for competitor insights and market trends. 
• Measure and report the performance of all marketing campaigns and assess ROI and KPIs 

Requirements  

• At least three years of working experience in Product Marketing & market analysis 
• Proven ability to develop brand and marketing strategies and communicate recommendations. 
• Experience in identifying target audiences and devising effective campaigns 
• Strong analytical skills partnered with a creative mind 
• Data-driven thinking and an affinity for numbers 
• Outstanding communication skills 
• Up-to-date with the latest trends and marketing best practices 
• Degree in marketing or a related field 
• Must have an NYSC exemption/discharge certificate