ALERZO limited is a B2B logistic company with the aim of reinventing and revolutionizing the way goods move from manufacturer to retailers in Emerging markets.
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We are looking for an experienced Product Marketer to develop and execute effective marketing strategies and to communicate the features and benefits of Veedez’s product to new and existing customers.
Success is growing member value through an improved product and service proposition and adding value to the bottom line through increased take-up of existing and additional products and services.
The Product Marketer will actively deliver flagship programmes, monitor performance and generate the best ROI.
Responsibilities
Work with the marketing team to develop a product marketing strategy that drives growth, awareness and usage of Veedez.
Craft compelling messages across marketing channels (landing pages, ad campaigns), translating technical details into benefits for the user.
Execute promotional activities across channels, including social media, offline advertising, trade shows, events, etc.
Manage all social media channels, including Facebook, Twitter, Instagram and Linkedin.
Develop an end-to-end product launch plan and ensure the whole process is delivered seamlessly and budgets are tightly managed.
Ensure that all multi-channel product marketing initiatives are cohesive and deliver impactful results in line with the overall business objectives.
Create product content such as case studies, videos, website copy and blog posts.
Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas through interviews, surveys, focus groups and sales data.
Develop a comprehensive understanding of the competitive landscape nationally and locally, becoming the marketing team's go-to person for competitor insights and market trends.
Measure and report the performance of all marketing campaigns and assess ROI and KPIs
Requirements
At least three years of working experience in Product Marketing & market analysis
Proven ability to develop brand and marketing strategies and communicate recommendations.
Experience in identifying target audiences and devising effective campaigns
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with the latest trends and marketing best practices
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