Social Media Lead at Pulse NG

Summary

• We are seeking an experienced and visionary Social Media Lead to oversee and guide a dynamic team of social media managers. 
• As the Social Media Lead, you will be responsible for developing and executing overarching social media strategies, driving brand engagement and growth, and ensuring alignment across multiple platforms. 
• will provide leadership and direction to the team while collaborating with cross-functional teams, clients, and stakeholders to achieve key business objectives.

Duties and Responsibilities

• Lead and manage a team of Social Media Managers, ensuring consistent strategy execution and alignment with broader marketing initiatives.
• Oversee the development and execution of high-quality, engaging content across social media platforms (posts, stories, graphics, videos) for a variety of clients and brands.
• Set performance goals and KPIs for the team, tracking progress and ensuring continuous optimization of social media strategies.
• Collaborate closely with creative, and strategy teams to ensure cohesive messaging, branding, and execution of social media campaigns and always on content.
• Analyze performance metrics across all social media platforms and campaigns, providing insights and recommendations for optimization.
• Foster a culture of creativity, innovation, and teamwork within the social media department to keep strategies fresh, engaging, and relevant.
• Drive cross-departmental collaboration to ensure the social media strategy supports the client's broader marketing, PR, and brand-building efforts.
• Stay updated on the latest social media trends, platform updates, and emerging technologies to keep the team’s strategies ahead of the curve.
• Support the team in addressing audience feedback, community building, and engagement to ensure brand loyalty and a positive online presence.
• Prepare and present high-level reports on social media performance, highlighting trends, opportunities for growth, and key insights for leadership and clients.
• Mentor and provide professional development opportunities for social media team members, ensuring they have the tools and knowledge to succeed.

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field (or equivalent experience).
• 5+ years of experience in social media management, with at least 2 years in a leadership or supervisory role.
• Proven track record of developing and leading successful social media campaigns across major platforms.
• Experience in a digital agency setting.
• Advanced proficiency in social media advertising and paid campaign management.
• Familiarity with video content creation and editing tools is a plus.
• Strong understanding of social media platforms, algorithms, and advertising tools.
• Expertise in social media analytics and performance measurement, with proficiency in tools like Hootsuite, Buffer, Sprout Social, Google Analytics, etc.
• Exceptional leadership, communication, and interpersonal skills with the ability to manage a diverse team and collaborate across departments.
• Strong organizational skills with the ability to prioritize and manage multiple projects simultaneously.
• A creative thinker with a passion for innovative digital marketing, storytelling, and brand development.
• Knowledge of social media management best practices, emerging trends, and industry standards.