Social Media Executive (Media Firm) at Secom Limited

Key Responsibilities

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

Qualifications & Experience

• 2–4 years in social media marketing, content strategy, or growth marketing.
• Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite).
• Familiarity with analytics tools like Google Analytics and AI-based marketing tools.
• Knowledge of paid ad platforms (e.g., Facebook Ads, Instagram Ads, Google Ads).
• Experience as a social media executive at a similar company.
• Expert knowledge of all leading social media sites, including their algorithms.
• Firm grasp of Hootsuite and its integrations.
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Appreciation for novel insights and ideas.