Social Media Executive at Alfred & Victoria Associates

Role Overview

• We are looking for a creative and data-driven Social Media Executive to manage and grow our online presence across key platforms.
• The ideal candidate will be responsible for developing engaging content, increasing brand awareness, driving user engagement, and supporting marketing campaigns aligned with business goals.

Key Responsibilities

• Develop, plan, and execute social media strategies across platforms (Instagram, LinkedIn, Twitter/X, TikTok, Facebook)
• Create and publish high-quality, engaging content (graphics, videos, captions, reels, etc.)
• Cover all company’s events and invited events
• Manage daily social media activities including posting, scheduling, and community engagement
• Monitor trends, hashtags, and competitor activities to optimize content performance
• Analyze social media metrics and generate performance reports with actionable insights
• Collaborate with design, product, and marketing teams to align campaigns with brand messaging
• Run paid social media campaigns and track ROI
• Manage influencer partnerships and collaborations where necessary
• Maintain brand voice and consistency across all digital channels

Key Performance Indicators (KPIs)

• Growth in followers and engagement rate
• Website traffic from social media
• Lead generation / sign-ups
• Content performance (reach, impressions, shares)
• Campaign ROI

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 2–4 years’ experience managing social media accounts (preferably in EdTech, Tech, or Startups)
• Strong content creation skills (copywriting, basic design, short-form video)
• Familiarity with tools like Hootsuite, Buffer, Sprout Social, Canva, Meta Business Suite
• Knowledge of social media analytics and performance tracking
• Understanding of digital marketing and audience growth strategies
• Excellent communication and storytelling skills
• Ability to work independently and meet deadlines

Preferred Qualifications:

• Experience in EdTech or youth-focused platforms
• Basic knowledge of SEO and content marketing
• Experience running ads on Meta, LinkedIn, or TikTok
• Understanding of AI tools for content creation (a plus).