Social Media & Digital Marketing Manager / Trainers at Arewa Trade and Investment Promotion Council

Locations: Abuja & Zaria Campuses

Overview:

The Metropolitan Innovation Hub seeks a strategic, creative, and results-driven Social Media & Digital Marketing Manager to lead its brand visibility efforts across all digital platforms. This role combines strategic execution, digital content innovation, and training delivery for students in social media and digital marketing skills. The ideal candidate is not just an executor but a visionary thought leader in digital communication with a passion for training the next generation of content creators and marketing professionals.

Key Responsibilities:

Social Media Strategy & Brand Management:

• Design and execute a comprehensive digital strategy across all social media platforms (Instagram, X, Facebook, LinkedIn, YouTube, TikTok, Threads, etc.)
• Manage the online presence of all arms of the Metropolitan Group (Academy, Innovation Hub, etc.)
• Develop social media content calendars and creative campaigns that align with institutional goals
• Create and supervise the production of highly engaging content — graphics, video, audio, copywriting
• Drive brand consistency and grow online community across platforms
• Achieve set targets and goals in the area of enrollment drive, brand visibility, partnership and engagements. 

Marketing Strategy & Campaign Execution:

• Design digital campaigns that drive student recruitment, product/service visibility, and event promotion
• Manage and optimize paid social, PPC, email marketing, and influencer campaigns
• Leverage SEO/SEM tools to increase discoverability and ranking
• Track ROI and digital performance using analytics tools

Training & Student Empowerment:

• Deliver hands-on classes in:
  • Social Media Management
  • Digital Branding
  • Content Creation & Scheduling Tools
  • Paid Ads and Analytics
  • Influencer Strategy & Brand Monetisation
• Guide students to build and manage their own social media portfolios
• Mentor selected students in building personal brands and launching digital side hustles

Digital Communications & Web Oversight:

• Manage school and hub websites for content, UX, and search optimization
• Ensure institutional branding is consistently maintained across all digital and marketing materials
• Prepare weekly, monthly and quarterly performance reports

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field (Master’s degree or certifications in digital marketing is an advantage)
• 3+ years proven experience in social media management, brand marketing, or digital communications (agency or institutional experience preferred)
• In-depth knowledge of content creation, paid ads (Meta, Google, LinkedIn), email marketing, and automation tools
• Graphic design and video editing competency (Canva, CapCut, Adobe Suite, etc.)
• Strong written, visual, and storytelling skills
• Experience as a facilitator, trainer, or digital mentor is strongly preferred

Additional Requirements:

• Must be available for a physical interview at our Abuja campus on Saturday, 9th August 2025
• Must be ready for immediate deployment
• Willingness to work in either or across both Abuja and Zaria campuses
• A powerful and active personal/professional digital presence is highly desirable

Remuneration & Benefits:

• Competitive salary commensurate with expertise and performance
• Access to premium digital tools and resources
• Growth opportunities in media, edtech, and digital communication ecosystems
• Strategic exposure to national and international branding projects

Interview Details:

Date: Saturday, August 9th, 2025
Venue: To be Communicated 
Indicate availability, the position applied for, and your preferred batch as follows:

Interview Batches:

• Batch A: 9:00 am – 11:00 am
• Batch B: 11:00 am – 1:00 pm
• Batch C: 1:00 pm – 4:00 pm