Social Media & Digital Marketing Manager at Lagos Chamber of Commerce and Industry

Job Summary

The Social Media & Digital Marketing Manager will be responsible for developing, implementing, and managing innovative digital strategies to strengthen the Chambers online presence, promote trade initiatives, and effectively engage stakeholders both locally and internationally—aligned with LITF\'s mission of advancing trade and economic development.

Key Responsibilities

Strategic Planning & Execution

• Develop and execute comprehensive digital marketing and social media strategies to enhance brand visibility and stakeholder engagement.
• Plan and deliver targeted campaigns for trade fairs, exhibitions, conferences, and other Chamber programmes.

Content Development

• Create and curate high-quality, engaging, and audience-focused content (videos, graphics, articles, etc.) across digital platforms.
• Manage content calendars to ensure consistency, timeliness, and relevance.

Social Media Management

• Manage and grow LITF presence across platforms, including LinkedIn, X (Twitter), Instagram, Facebook, and YouTube.
• Monitor online conversations and drive meaningful engagement with stakeholders.
• Respond promptly to inquiries, feedback, and comments.

Analytics & Reporting

• Track, analyse, and report on key digital performance metrics (reach, impressions, engagement, conversions).
• Provide monthly performance reports with actionable insights and recommendations.

Campaign Management & Event Promotion

• Plan and execute integrated digital campaigns (paid and organic), including social media ads, Google Ads, and email marketing.
• Leverage digital tools to drive participation in trade events and programmes.
• Provide real-time social media coverage during events and produce post-event highlights.
• Optimise campaigns for maximum return on investment (ROI) and manage budgets effectively.

SEO & Website Coordination

• Collaborate with the web team to ensure the website is updated, user-friendly, and SEO-optimised.
• Publish trade-related content to improve search engine rankings and visibility.

Key Performance Indicators (KPIs)

Engagement Growth:

• Increase follower base by 50–60% annually
•  Improve engagement rate by 30–35% quarterly

Content Performance:

•  Publish a minimum of 4–5 high-quality posts weekly
• Achieve at least a 15% increase in content impressions per campaign

Lead Generation & Conversion:

• Generate qualified leads for trade events through digital channels
• Drive a minimum 25% increase in event registrations and attendance

Website & SEO Performance:

• Increase website traffic by 30–40%
•  Improve rankings for relevant trade and business keywords

Campaign ROI:

• Meet or exceed ROI targets for paid campaigns

Reporting & Insights:

• Deliver accurate monthly performance reports with strategic recommendations

Brand Reputation Management:

• Maintain response time within 24 hours across platforms
• Sustain a positive sentiment rate above 85%

Event Visibility:

• Achieve at least a 75% increase in social media mentions and digital visibility during events

Skills & Qualifications

• Bachelor’s degree in Marketing, Social Sciences, or related field; relevant professional certification in Digital Marketing is an added advantage.
• Minimum of 5–7 years’ experience** in digital marketing.
• Proven track record of delivering successful digital campaigns and measurable results.
• Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics 4, Google Ads, Adobe Marketing Cloud, HubSpot).
• Excellent communication, interpersonal, and stakeholder engagement skills.
• Strong analytical, reporting, and problem-solving abilities.
• Ability to work within organisational policies and procedures with a high level of professionalism.

Equal Employment Opportunity

• The Lagos Chamber of Commerce and Industry is an equal opportunity employer and does not discriminate based on race, ethnicity, age, religion, gender, marital status, disability, or any other protected status.