Social Media & Digital Marketing Manager at Design Synchrony

Job Summary

• As the Social Media and Digital Marketing Manager, you will manage and grow our online presence across multiple channels, including social media, freelancing platforms, WhatsApp, and influencer collaborations.
• You will oversee content creation, SEO strategies, lead generation, and community engagement, using WhatsApp to communicate directly with leads and clients.
• This role requires a creative and analytical individual who can optimize content and campaigns to drive growth and build strong customer relationships.

Key Responsibilities
Social Media Strategy & Management:

• Develop and execute comprehensive social media strategies for platforms including Facebook, Instagram, LinkedIn, Twitter, and others.
• Plan, schedule, and post engaging content to increase followers, drive traffic, and build brand awareness.
• Optimize social media profiles to enhance visibility and engagement through SEO best practices.
• Analyze audience engagement and content performance, adjusting strategies to ensure continuous improvement.
• Monitor social media trends, emerging platforms, and competitors to stay ahead of the curve.

Freelancing Account Management:

• Manage and optimize freelancing accounts on platforms such as Fiverr, Upwork, and others.
• Send targeted proposals, negotiate terms, and maintain relationships with clients.
• Ensure profiles are optimized for SEO to attract relevant leads and clients.
• Track performance on freelancing platforms, ensuring consistent growth and client satisfaction.

SEO & Digital Marketing Optimization:

• Conduct keyword research to optimize all digital assets, including socialmedia profiles, freelancing platforms, and content.
• Implement SEO strategies to improve organic search rankings on relevant platforms.
• Monitor performance using analytics tools and adjust strategies for continuous improvement.
• Stay up-to-date with the latest SEO and digital marketing trends.

WhatsApp Account Management & Chat:

• Manage customer inquiries and leads via WhatsApp, ensuring prompt and professional responses.
• Use WhatsApp as a tool for engagement, lead qualification, and customer support.
• Build and maintain strong relationships with customers by providing timely assistance and information via chat.
• Create WhatsApp broadcast lists for promotions, updates, and customer engagement.
• Use WhatsApp to help nurture leads and guide them through the sales funnel.

Influencer Outreach & Collaboration:

• Identify and approach influencers that align with our brand and target audience.
• Manage influencer relationships and collaborations, ensuring successful campaigns and measurable results.
• Track and analyze the performance of influencer campaigns to optimize future partnerships.

Content Creation & Strategy:

• Collaborate with the graphics and content teams to create eye-catching, on-brand social media posts and marketing materials.
• Implement brand storytelling to engage our audience and promote Design Synchrony’s services.
• Regularly review and optimize content for SEO, audience engagement, and conversion.

Lead Generation & Conversion Optimization:

• Use social media, freelancing platforms, WhatsApp, and other digital channels to generate high-quality leads.
• Optimize lead-generation funnels and track conversions to ensure a seamless customer journey.
• Develop targeted campaigns to nurture leads and increase conversion rates.

Analytics & Performance Reporting:

• Track and report on key performance metrics for social media, freelancing platforms, WhatsApp interactions, and influencer campaigns.
• Provide regular updates on campaign performance, lead generation, and ROI.
• Adjust digital marketing strategies based on performance insights and analytics.

Community Management:

• Actively engage with customers, prospects, and followers across social media and freelancing platforms.
• Respond to inquiries, feedback, and comments in a timely and professional manner.
• Build and nurture long-term relationship

Skills & Qualifications

• Experience: 2+ years of experience in social media management, digital marketing, and SEO optimization.
• Proven Success: Strong portfolio showcasing successful social media campaigns, SEO optimization, and freelancing platform growth.
• Skills: Excellent communication, writing, and editing skills.
• Technical Proficiency: Proficient in social media management tools (Hootsuite, Buffer, etc.), Google Analytics, SEO tools (SEMrush, Moz, etc.), and paid ad platforms.
• WhatsApp Management: Experience managing WhatsApp business accounts, handling customer inquiries, and utilizing WhatsApp for business communication.
• Creativity: Ability to create engaging and creative content for social media, blogs, and websites.
• Influencer Outreach: Experience identifying, reaching out to, and collaborating with influencers.
• SEO Knowledge: Deep understanding of SEO strategies and keyword research to drive organic traffic and enhance visibility.
• Project Management: Ability to manage multiple projects, deadlines, and tasks simultaneously.
• Analytical Mindset: Ability to analyze campaign performance, track KPIs, and adjust strategies for optimal results.

What We Offer

• Competitive salary and benefits.
• A dynamic and creative work environment.
• Opportunities for professional growth and development.
• Flexible work schedule and remote work options.