Social Media & Digital Marketing Executive at Uleval Technology

Description

• We are seeking a creative, data-driven, and sales-oriented Social Media & Digital Marketing Executive to manage and grow our media company’s online presence across multiple platforms.
• This role is responsible for building brand visibility, driving audience engagement, and converting followers into customers through the sale of merchandise and digital/physical products using platforms such as TikTok, Facebook, Instagram, X (Twitter), and YouTube.
• The ideal candidate understands content creation, social commerce, paid ads, analytics, and community building, and can translate online engagement into measurable revenue.

Key Responsibilities
Social Media Management & Growth:

• Manage daily operations of all social media platforms (TikTok, Facebook, Instagram, X, YouTube, etc.)
• Develop and execute monthly social media content calendars aligned with brand goals
• Grow followers, reach, impressions, and engagement organically and through paid campaigns
• Monitor trends, hashtags, viral content, and platform updates to stay ahead

Content Creation & Creative Direction:

• Create engaging, high-quality content including:
  • Short-form videos (Reels, TikTok, Shorts)
  • Graphics, memes, carousels, and motion posts
  • Product-focused content and promotional creatives
• Collaborate with designers, videographers, and editors where necessary
• Write compelling captions, hooks, CTAs, and storylines tailored to each platform
• Ensure brand voice, tone, and visual identity are consistently applied

Social Commerce & Product Sales:

• Drive sales of merchandise and products directly via:

  • TikTok Shop
  • Facebook & Instagram Shops
  • Direct messages and social funnels
• Plan and execute product launch campaigns, flash sales, and promotions
• Work closely with inventory and fulfillment teams to ensure smooth order processing
• Track conversions, revenue, and customer behavior from social channels.

Paid Advertising & Campaign Management:

• Plan, launch, and optimize paid ad campaigns on:

  • Facebook & Instagram Ads
  • TikTok Ads
• Define campaign objectives (awareness, engagement, conversions, retargeting)
• Monitor ad performance and optimize creatives, copy, and targeting
• Manage ad budgets and ensure maximum ROI

Community Management & Brand Engagement:

• Respond to comments, DMs, and inquiries in a timely and professional manner
• Build and nurture an active online community
• Handle feedback, reviews, and customer concerns effectively
• Engage influencers, creators, and brand ambassadors when needed

Analytics, Reporting & Optimization:

• Track performance metrics such as:
  • Engagement rate
  • Follower growth
  • Reach and impressions
  • Sales and conversion metrics
• Prepare weekly and monthly performance reports
• Use insights to improve content strategy and sales outcomes.

Key Performance Indicators (KPIs)

• Growth in followers and engagement
• Revenue generated from social media sales
• Campaign performance and ROI
• Content consistency and quality
• Community response time and satisfaction.

Required Skills & Qualifications
Experience & Education:

• Interested candidates should possess a Bachelor`s Degree
• 2–5 years experience in social media or digital marketing (preferred)
• Experience in media, entertainment, fashion, or e-commerce is an added advantage
• Relevant certifications in digital marketing or social media are a plus

Core Skills:

• Proven experience managing social media for a brand or media company
• Strong understanding of TikTok, Facebook, Instagram, and social commerce tools
• Content creation skills (video, graphics, copywriting)
• Basic graphic design and video editing skills (Canva, CapCut, Adobe, etc.)
• Knowledge of paid ads and digital marketing funnels.

Technical & Marketing Skills:

• Experience with TikTok Shop, Meta Commerce, or similar platforms
• Familiarity with analytics tools (Meta Insights, TikTok Analytics, Google Analytics)
• Understanding of influencer marketing and collaborations
• Ability to convert engagement into sales.

Soft Skills:

• Creative and trend-aware
• Results-driven and sales-focused
• Strong communication and storytelling skills
• Ability to work independently and meet deadlines
• Strong attention to detail.