Social Media & Digital Marketing Analyst at IDMANN Institute

Location: Umuahia, Abia

Requirements

• Minimum of HND in Marketing, Mass Communications or related fields.
• At least 2 years experience.
• Ability to analyze user engagement (e.g. click-through and bounce rates).
• Constantly report on web traffic from all social media.
• Build and support SEO strategies, including optimizing keywords in content marketing projects.
• Identify habits of our online customers and suggest ways to reach a broader audience.
• Maintain a cohesive strategy across all platforms to increase our brand awareness.
• Prior hands-on experience with social media platforms and digital marketing campaigns is required.
• Demonstrable understanding of Google Analytics, Facebook Analytics, Search Console, Adobe Analytics, and other web analytics platforms.
• Prior experience with social media management tools.
• Demonstrable familiarity with online content management systems is required.
• Ability to identify target audience preferences and trends.
• Excellent communication skills.