Social Media Coordinator at Bridgegap Consults Limited

Responsibilities

• Research audience preferences and discover current trends
• Creates engaging text, image, and video content
• Designs post to sustain viewer’s curiosity and create buzz around
• SHRM activities or programs
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Oversee social media account’s layout
• Suggest ways to attract prospective members, like promotions and competitions
• Report on online reviews, comments, and feedback from viewers
• Track engagement with campaigns and SEO to optimize campaign content
• Facilitate online conversations with interested members or respond to viewer’s inquiries
• Manage marketing membership team members
• Coordinates with programs coordinator to prepare designs to be used for communication of membership training, resources, programs, and events, which are timely and available via appropriate channels for staff and volunteers
• Align with SHRM Corporate Marketing team to execute campaigns
• Creates and run a schedule of online presence and reportage of SHRM Forum activities and important announcements using digital and social media marketing techniques

Requirements

• Experience in new media technologies (such as blogs, Twitter, Instagram, TikTok) and online social marketing preferred
• Flexibility and ability to work in a team
• Excellent communication skills (written, and verbal)
• Multitasking and analytical skills
• Creative thinking and problem-solving skills
• Time management skills
• Ability to meet deadlines required
• Ability to deliver creative content (text, image, and video)
• Ability to use social media marketing tools

Qualifications.

• Bachelor's degree in a related field
• A minimum of three years experience in a sales and marketing role
• Experience in using social media management and/or digital marketing tools
• In-depth knowledge of SEO, keyword research, and Google Analytics
• A SHRM CP/SCP holder