Social Media Content Creator at Passnownow.com

Description

• we’re seeking a creative Social Media Content Creator to produce platform-specific content that educates, entertains, and inspires across our digital channels.

Objective

• To create compelling, educational, and engaging content for Passnownow’s social media platforms, helping to grow our online community, increase brand visibility, and connect meaningfully with students, parents, and educators.

Key Responsibilities

• Plan, develop, and schedule content (text, images, videos, reels, carousels) across Instagram, Facebook, X (Twitter), LinkedIn, and TikTok
• Create content that reflects the brand’s voice, resonates with students, and aligns with educational goals
• Stay on top of trends and challenges that can be adapted into relevant educational formats
• Collaborate with designers, video editors, and marketing team to deliver cohesive campaigns
• Monitor audience feedback, respond to comments/messages, and track engagement metrics
• Repurpose content from blogs, lesson materials, or campaigns into digestible social media formats

KPI & Performance Metrics:

• Growth in followers and engagement rates (likes, shares, saves, comments)
• Consistent posting and calendar execution
• Reach and impressions per content type
• Community feedback and responsiveness

Collaboration & Approval Workflows:

• Reports to the Head of Operations and Creative Lead
• Collaborates with design, content, and campaigns team
• Content calendar and key posts must be reviewed and approved weekly

Quality Control Expectations:

• Brand-aligned tone, visuals, and messaging in all posts
• Zero tolerance for spelling/grammar errors or misinformation
• Timely adaptation of trending content with educational value

Required Skills

• Proven experience creating content for social media (portfolio or samples required)
• Strong writing skills – smart, witty, and on-brand captioning
• Excellent storytelling and writing skills tailored to digital platforms
• Familiarity with design tools (Canva, Adobe Express) and social media schedulers (Meta Suite, Buffer, Hootsuite)
• Understanding of how to adapt tone, format, and message across platforms
• Ability to turn creative briefs into platform-native content strategies
• Awareness of youth culture, trends, and learning content dynamics
• Familiarity with analytics tools like Meta Insights, YouTube Studio, etc.
• Basic video editing and mobile photography/videography is a strong plus.