Social Media & AI Marketing Expert at MacTay Consulting

Job Summary

• We are seeking a highly innovative Social Media & AI Marketing Expert to elevate our digital presence.
• This role is perfect for a creative and tech-savvy individual who can harness the power of AI tools, particularly platforms like ChatGPT, to create compelling content and campaigns.
• You will be responsible for developing a comprehensive social media strategy, crafting engaging product ads, and converting them into high-performing video content to drive sales for our digital products.

Responsibilities

• AI-Powered Content Creation: Utilize AI tools, including ChatGPT, to generate creative and effective ad copy for digital products.
• Ad-to-Video Conversion: Transform text-based ad copy into dynamic video content suitable for various social media platforms (e.g., Instagram Reels, TikTok, YouTube Shorts).
• Social Media Strategy: Develop and execute a data-driven social media strategy tailored to promote and sell digital products online.
• Campaign Management: Plan and manage targeted ad campaigns,analyzing performance metrics to optimize for maximum reach and conversion.
• Trend Analysis: Stay ahead of social media trends, AI tool advancements, and best practices to ensure our content remains fresh and competitive.
• Analytics & Reporting: Track key performance indicators (KPIs) and provide regular, data-driven reports on the effectiveness of social media and AI-powered campaigns.

Qualifications

• HND / BA / B.Sc Degree
• Proven experience in social media management, with a strong portfolio showcasing successful campaigns, particularly for digital products.
• AI Proficiency: Demonstrated expertise in using AI tools like ChatGPTfor content creation, brainstorming, and ad copy generation.
• Video Production Skills: Strong ability to create and edit short-form video content using video editing software.
• Strategic Thinker: An analytical mindset with the ability to translate data into actionable insights and strategic decisions.
• Communication: Excellent written and verbal communication skills.
• Creative: Highly creative with a passion for digital marketing and the latest technology.
• Excellent writing skills.