Social Community and Media Executive at AltSchool Africa

About the Role:

• We’re looking for a Social Community & Media Executive to take charge of our storytelling engine and community voice. This person will be the bridge between AltSchool and its learners, creating content, campaigns, and experiences that turn learners into advocates and the brand into a movement.
• This role is for someone who doesn’t just use social media but creates culture through it. Someone who understands that community is a growth engine and knows how to spark conversations that move people.

Key Responsibilities:

Brand Voice & Storytelling

• Define and maintain AltSchool’s brand voice across social platforms, community spaces, and offline events.
• Craft narratives that turn learner journeys into compelling, shareable stories.
• Guide tone, messaging, and storytelling consistency across all campaigns.
• Push creative boundaries to make AltSchool feel aspirational, fun, and relatable.

Content Creation & Oversight

• Lead learner-driven content: testimonials, docuseries, reels, AMAs, and BTS storytelling.
• Work with the design and innovation team to ensure content is both visually engaging and on-brand.
• Oversee UGC campaigns and empower learners/ambassadors to create content.

Community Building

• Grow and manage AltSchool peer circles, ambassadors, and communities.
• Build strong online/offline communities that encourage interaction, trust, and advocacy.
• Develop ambassador and peer-leadership programs that fuel organic acquisition.

Engagement & FOMO Campaigns

• Design campaigns that spark FOMO and learner pride (e.g., challenges, content takeovers, gamified campaigns).
• Create sticky engagement loops that increase participation, sharing, and advocacy.
• Turn learners into storytellers who amplify AltSchool’s impact.

Events & Activations

• Plan and run social-first offline and online events (hackathons, webinars, career meetups).
• Integrate learner stories into events to deepen emotional connection.
• Partner with grassroots communities, NGOs, and hubs to scale reach.