SEO Specialist at Wazobia Technologies

Responsibilities

• Implementing the digital marketing strategy
• Delivering the SEO strategy to drive traffic and revenue
• Creating engaging content for all digital channels and copywriting with backlinks
• Social Media Optimization and Monitoring SEO performance
• You will have experience in a digital marketing communications role and a proven track record of producing engaging digital content.
• Interpret and apply analytics and audience insight. You will have a strong understanding of digital channels, including SEO, PPC and paid advertising, and be able to test outcomes to improve user journeys.
• Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
• Lead generation, Recruit database using lead generation
• Increase traffic, Tracking and reporting, Achieve agreed KPIs, Blogs, social media, PPC
• Implementing PR strategy
• Building and maintaining a brand’s presence across multiple social media channels
• Creating, executing and monitoring marketing campaign budgets
• Collaborating with media and sales teams to improve marketing results
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
• Preparing reports on the performance of marketing campaigns
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels. Ensure content is informative and appealing
• Automate distribution of content on all platforms ( Linkedin, Medium, Instagram, Twitter, etc.)
• Competitor research via benchmarking
• Email Marketing campaigns, newsletter
• Grow/explore relevant audiences for the company’s blog, website, and landing pages
• Create/optimize landing pages and conversion rates
• Run and prepare email campaigns
• Preparation of social media plan, content & visuals as well as automation
• Grow newsletter subscriptions
• Keyword analysis
• Link building in specific markets
• Lead and/or collaborate on micro sites, landing pages, and main site refreshes

Our employee rewards and benefits include:

• A casual leave entitlement
• Access to Health maintenance organization (after 3 months probation)
• Contractual sick pay
• Flexible working schemes
• Free onsite parking
• Free lunch
• A modern working environment
• Staff social events