Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building software and services that will enable our users to experience the blockchain-enabled future of finance.
Our customers are at the center of everything we do, and we are obsessed with creating a pleasa...
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Partner with the Head of Growth on our link-building strategy to drive increases in domain authority across our different domains.
Conduct in-depth keyword research and analysis
Daily monitor key SEO and business KPIs
Manage our team of writers and execute content briefs for our blog & website
Manage our local SEO and GMB strategy
Stay abreast of industry trends and best practices in search engine optimization
Own reporting and analysis of performance metrics and regularly share them with the greater team
Help promote SEO awareness and best practices across the organization including educating stakeholders
Conduct routine technical SEO audits, increase page speed, and overall site health, manage on-site SEO to improve rankings and conversions, develop internal link building strategy, and optimize top content to improve rankings and conversions
Perform keyword research and competitive analysis
Understand and implement technical SEO audits and changes
Execute on-page optimizations
Manage content production by planning content calendars, managing writers (or collaborate with content writing teams), and supporting them on SEO
Devise and execute methods to track, report, analyze and improve SEO performance
Collaborate with SEO managers and other in-house marketing teams (e.g. paid marketing)
Collaborate with developers and product teams to implement necessary features and changes
Constantly develop new SEO tests and strategies
Present and communicate SEO strategies and projects to clients and/or internal stakeholders
Serve as the key SEO expert/advocate
Keep up-to-date with latest SEO trends, strategies and algorithm changes
Requirements:
At least 3+ years of prior experience working in SEO
Good understanding of SEO best practices
Passion for SEO and internet marketing
Ability to create, justify, communicate, and implement SEO strategies across teams and external agencies
Data-driven and analytical mindset
Attention to detail
Project management skills
Nice-to-haves:
Experience working with SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, Screaming Frog, SEMRush)
Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
Experience and/or understanding of other marketing channels (e.g. PPC)
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