SEO Specialist at AmorServ

Job Summary

• The SEO Specialist will be responsible for developing and executing SEO and digital advertising strategies that drive qualified traffic, improve search engine rankings, and generate conversions. This role requires a deep understanding of both organic and paid search strategies, content optimization, technical SEO, and performance analytics.

Key Responsibilities

Keyword Research & Analysis

• Conduct comprehensive keyword research aligned with business goals.
• Analyze competitor keywords and industry trends to maintain a competitive edge.

On-Page Optimization

• Optimize website content, meta tags, headers, and internal linking structures.
• Collaborate with content teams to ensure alignment with SEO strategies and best practices.

Technical SEO

• Perform regular SEO audits and resolve technical issues affecting search visibility.
• Work with developers to implement technical enhancements and improve site performance.

Link Building

• Create and execute white-hat link-building strategies to acquire high-quality backlinks.
• Identify outreach opportunities including partnerships, collaborations, and guest posts.

Content Marketing Support

• Collaborate with writers and designers to create SEO-friendly content.
• Optimize multimedia content (images, videos, etc.) for better search engine visibility.

Analytics and Reporting

• Use Google Analytics, Google Search Console, and other SEO tools to monitor and analyze website performance.
• Generate insightful reports with actionable recommendations and track KPIs over time.

Industry Trends and Algorithm Updates

• Stay updated on evolving SEO trends, Google algorithm updates, and best practices.
• Recommend strategic adjustments to remain compliant and competitive.

Local SEO (If Applicable)

• Optimize Google My Business listings and enhance local search presence through targeted strategies.

Digital Advertising Responsibilities:

Campaign Planning & Strategy

• Design and implement digital advertising campaigns across Google, Facebook, LinkedIn, and other platforms.
• Conduct research on audiences, competitors, and industry trends to guide targeting and messaging.

Ad Creation & Copywriting

• Develop compelling ad copy and visuals that resonate with target audiences.
• Partner with designers to produce high-converting creatives.

Platform Management

• Manage end-to-end setup, execution, and optimization of paid ad campaigns.
• Monitor campaign performance daily and make data-driven adjustments.

Budget Management

• Strategically allocate and manage advertising budgets.
• Monitor spending and ensure cost-efficiency and ROI.

Performance Analysis & A/B Testing

• Track and report on KPIs such as CTR, conversion rates, and ROAS.
• Run A/B tests to optimize targeting, messaging, and creatives for continual improvement.

Qualifications

• 3-5 years proven experience in SEO strategy and digital advertising campaign management.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and ad platforms (e.g., Google Ads, Facebook Business Manager).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Familiarity with HTML, CSS, and CMS platforms is a plus.
• Google Ads or HubSpot certifications (preferred but not required).