Senior Social Media Manager / Graphic Designer at Fernhill Digital Consulting

Position Overview

• As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance brand awareness, engage with the target audience, and drive online traffic and conversions.
• You will manage and maintain the organization's social media presence across various platforms, ensuring consistent messaging and a positive brand image.
• Additionally, you will monitor social media trends, analyze performance metrics, and provide insights to optimize campaigns.

Key Responsibilities

Social Media Strategy and Planning:

• Develop and execute a comprehensive social media strategy aligned with the organization's goals and target audience.
• Identify and prioritize social media platforms suitable for the brand and industry.
• Create content calendars and schedules for social media posts, ensuring consistency and relevance.

Content Creation and Management:

• Create engaging and compelling content (text, images, videos) tailored for each social media platform.
• Coordinate with internal teams to gather relevant information and assets for content creation.
• Use creative tools to design visually appealing graphics and videos.
• Monitor and moderate user-generated content and comments.

Community Engagement and Customer Service:

• Foster meaningful relationships with the target audience through active engagement and timely responses to comments, messages, and mentions.
• Address customer inquiries, concerns, and complaints in a professional and empathetic manner.
• Encourage user-generated content and manage user-generated campaigns.

Social Media Advertising and Campaigns:

• Plan and execute paid social media campaigns to increase brand visibility, reach, and conversions.
• Monitor and optimize campaign performance using analytics tools.
• Stay updated with industry trends and emerging social media platforms to explore new advertising opportunities.

Analytics and Reporting:

• Monitor social media metrics, analyze performance data, and provide regular reports on key insights and recommendations.
• Identify trends, patterns, and opportunities to enhance social media strategies.
• Utilize social media monitoring tools to track brand mentions and sentiment.

Collaboration and Cross-functional Support:

• Collaborate with marketing, communications, and creative teams to align social media activities with overall marketing campaigns.
• Coordinate with influencers, brand ambassadors, and external partners to amplify social media reach.
• Stay updated on the latest social media trends, tools, and best practices, sharing knowledge with the team.

Qualifications and Skills

• Proven work experience as a Social Media Manager or in a similar role.
• In-depth knowledge of various social media platforms, their features, and best practices.
• Proficiency in social media management tools, analytics platforms, and content creation tools (e.g., Hootsuite, Buffer, Canva, Adobe Creative Suite).
• Strong copywriting and editing skills, with the ability to adapt writing style for different platforms and target audiences.
• Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
• Excellent communication, interpersonal, and customer service skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and problem-solving skills.
• Ability to work independently and meet deadlines in a fast-paced environment.