Senior Marketing Services Coordinator (Brand & Stakeholder Management) at Work Place Centre Limited

Grade Level: Assistant Manager – Deputy Manager

Industry: Financial Services

Responsibilities

• Develop creative marketing communication strategies, plans and approaches to market products, services, and initiatives
• Position corporate and product brands for leadership, reach in the marketplace; and to generate high probability sales leads.
• Champion the articulation of the brand strategy in line with overall organizational objective.
• Continuously plan and execute brand engagement activities across digital and physical media.
• Manage and ensure top-notch content development for both online and offline channels.
• Serve as the custodian of the corporate brand image ensuring consistent projection of the company across all spheres of the business.
• Ensure all internal and external communications are consistent with the company’s brand positioning
• Oversight for all technical, creative and content production
• Keep abreast of local and global best practices and make recommendations on how they impact the brand
• Ensure that individual/teamwork and attitude reflect the tenets of the organization’s culture and values.
• Provide input to the budgeting process for strategic/tactical marketing planning.
• Support the implementation of strategic through the line marketing activities including all internal communications, media and agency relations, branding, events and sponsorships, merchandise management, corporate and industry/policy initiatives
• Support the development of brand strategies and marketing plans across designated SBUs and subsidiaries.
• Enforce brand consistency and drive brand quality across all platforms
• Execute assigned businesses’ marketing plans/activities in addition to budget scheduling efficiencies
• Liaise with Market Operations to ensure stakeholders requirements are clearly understood and delivered within stipulated SLAs
• Undertake, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and developing appropriate the response
• Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook
• Supervise assigned marketing services executives to ensure that objectives are met.
• Contribute to the overall achievement of the organization’s mission & vision.
• Any other related responsibilities are required as assigned

Required Competencies:

• Excellent understanding of marketing tools & techniques across the different communication channels
• Proven and vibrant network of media and PR contacts
• Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
• Hands-on experience in leading a team
• Analytical and problem-solving skills
• Excellent oral and written communication skills
• Good report writing and presentation skills
• Judgment and decision-making ability

Requirements:

• B.Sc. in Marketing, Communication, Media, or related discipline
• Minimum of Seven (7) years’ post-qualification experience in a similar role
• Good understanding of different channels of communication
• Hands-on experience in leading a team