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  • Posted: Jul 19, 2022
    Deadline: Aug 5, 2022
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    Work Place Centre Limited is a World Class Skills Development and HR / ICT Consulting Services organisation that adds significant value to our clients and society.
    Read more about this company

     

    Senior Marketing Services Coordinator (Brand & Stakeholder Management)

    Grade Level: Assistant Manager – Deputy Manager

     

    Industry: Financial Services

    Responsibilities

    • Develop creative marketing communication strategies, plans and approaches to market products, services, and initiatives
    • Position corporate and product brands for leadership, reach in the marketplace; and to generate high probability sales leads.
    • Champion the articulation of the brand strategy in line with overall organizational objective.
    • Continuously plan and execute brand engagement activities across digital and physical media.
    • Manage and ensure top-notch content development for both online and offline channels.
    • Serve as the custodian of the corporate brand image ensuring consistent projection of the company across all spheres of the business.
    • Ensure all internal and external communications are consistent with the company’s brand positioning
    • Oversight for all technical, creative and content production
    • Keep abreast of local and global best practices and make recommendations on how they impact the brand
    • Ensure that individual/teamwork and attitude reflect the tenets of the organization’s culture and values.
    • Provide input to the budgeting process for strategic/tactical marketing planning.
    • Support the implementation of strategic through the line marketing activities including all internal communications, media and agency relations, branding, events and sponsorships, merchandise management, corporate and industry/policy initiatives
    • Support the development of brand strategies and marketing plans across designated SBUs and subsidiaries.
    • Enforce brand consistency and drive brand quality across all platforms
    • Execute assigned businesses’ marketing plans/activities in addition to budget scheduling efficiencies
    • Liaise with Market Operations to ensure stakeholders requirements are clearly understood and delivered within stipulated SLAs
    • Undertake, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and developing appropriate the response
    • Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook
    • Supervise assigned marketing services executives to ensure that objectives are met.
    • Contribute to the overall achievement of the organization’s mission & vision.
    • Any other related responsibilities are required as assigned

    Required Competencies:

    • Excellent understanding of marketing tools & techniques across the different communication channels
    • Proven and vibrant network of media and PR contacts
    • Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
    • Hands-on experience in leading a team
    • Analytical and problem-solving skills
    • Excellent oral and written communication skills
    • Good report writing and presentation skills
    • Judgment and decision-making ability

    Requirements:

    • B.Sc. in Marketing, Communication, Media, or related discipline
    • Minimum of Seven (7) years’ post-qualification experience in a similar role
    • Good understanding of different channels of communication
    • Hands-on experience in leading a team

    Method of Application

    Interested and qualified candidates should forward their CV to: oluwaseyi.david@workplacecentre.twpctech.com using the position as subject of email.

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