Senior Marketing Manager at Reddington Hospital

Role Description

• We are currently recruiting for the role of Senior Marketing Manager.
• The Senior Marketing Manager will be a key member of the executive team and will drive growth through new customer acquisition, retention marketing, and brand awareness.
• The CMO will design, own, and build a marketing strategy to drive audience and increase the lifetime value of customers through retention marketing efforts, establish brand recognition and consumer trust.

JOB DESCRIPTION

• Drive an increase in Shareholder return by ensuring that Marketing Processes are aligned to achieve all elements on the business scorecard.
• Review Reddington Hospital's corporate strategy and assess resource requirements for Marketing Strategy division to operate effectively and meet set targets, as well as develop a budget for Marketing & Strategy operations.
• Build a clear and coherent strategy for Customer and Competitor Knowledge to provide an enterprise-level understanding of Reddington's existing customer base to the business and leverage the intelligence to develop value-adding initiatives to support the hospital's goals and revenue objectives.
• Deliberate ecosystem management to achieve business objectives (value creation), brand value & corporate positioning
• Develop integrated strategic & tactical marketing plans to address current and future business activities. Monitor and measure results against Reddington business plan, and ensure budget optimization
• Design a strategic framework for the development of Brand theme communication plans and campaign and put in place the mechanism to track and report back on the image and reputation of the hospital, to enable refinement of communication plans.
• Oversee marketing campaigns and champion related initiatives to exploit market opportunities that reflect alignment with Reddington’s innovative brand leadership and philosophy.
• Identify, evaluate, and track the development needs and performance of staff within the division, providing opportunities for staff to build on the company’s investment in their training and improve productivity.

KEY PERFORMANCE INDICATORS

• Responsible for defining and positioning business strategies and tactics to ensure objectives are achieved.
• Responsible for developing, initiating, and following up quantitative & qualitative market research campaigns.
• Recommend promotional cost budget and ensure that promotional does not exceed the approved budget.
• Responsible for measuring the efficiency of specific marketing campaigns from quantitative and qualitative aspects.
• Develop methods to establish, develop & improve customer interface and consumer product marketing
• Responsible for forecasting potential sales per segment, through research or client purchasing
• power, identifying customer needs, and taking into account the competitive environment.
• Ensure marketing activities are compliant with applicable laws
• Communicate the organization’s culture and image to internal and external stakeholders
• Ensure accurate reporting and inform the Chief Operating Officer of trends.

Requirements:

• Minimum of an MBA from a reputable business school – a strong plus
• At least 10 years of experience in corporate marketing, sales marketing, and digital marketing.
• Prior healthcare-related marketing experience is a strong plus
• At least 5 years of Senior Leadership experience in a marketing function of a large
• global/multinational organization/FMCG
• Deep social media experience and digital savvy with expert-level experience using analytics to
• drive marketing efforts
• Proven track record of designing and implementing strategic marketing objectives. Proven track
• record of strategic business improvement projects