Senior Brand Manager at Michael Stevens Consulting

The Ideal Candidate

• The Senior Brand Manager shall take full leadership of a portfolio of brands, coordinating and influencing a cross-department team to ensure brands plan execution, reporting, and tracking

Job Description

• Develop segment 5 years strategy and ensure sign off from the executive.
• Identify and execute 5years segment pipeline, as per strategy.
• Lead communication and activation planning for the segment, identify the right consumer
• insights to drive appeal and cut through.
• Take full P&L ownership including A&P management and optimization.
• Create and shape brand positioning and marketing strategy with consumer & shopper insights at
• the heart, including setting vision, objectives, strategies and KPIs to drive brand growth.
• Lead key strategic cross-functional work streams.
• Responsible for leading and aligning the innovation strategy & pipeline.
• Responsible for achievement of financial and market share targets.
• Responsible for media & communications strategy; delivering measurable 360-degree activations
• (ATL & BTL).
• Clear ownership of ongoing brand performance, research and external market trends, and
• analyze data from various sources to build key brand, retail, shopper and consumer insights.
• Consistently undertake Retail and Market visits to identify opportunities to strengthen brand development and positioning.

The Person

• Possess leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence.
• Have stakeholder management skills.
• Have proven track record in generating growth through creative thinking, NPD management and 4Ps excellence.
• Have a strong drive for results, can do attitude and performance tracking.
• Have analytical skills and ability to build KPIs.
• Have solid analytical and influencing skills.

Qualifications

• First Degree.
• MBA Marketing will be an added advantage.

Experience:

• Minimum of 7 years in Brand Marketing (FMCG preferably).