Sales Trainer at PalmPay

Key Responsibilities

Training & Development

• Design and implement structured sales training programs for new hires and existing sales staff.
• Conduct classroom, virtual, and on-the-job training sessions for field sales representatives and retail staff.
• Develop training materials such as manuals, presentations, role-play scripts, and assessment tools.

Product & Market Knowledge

• Train sales teams on mobile phone features, specifications, pricing, promotions, and competitive comparisons.
• Ensure the sales team understands market trends, customer needs, and competitor offerings.
• Regularly update training content in line with new product launches and market changes.

Sales Performance Improvement

• Coach sales representatives on effective selling techniques, upselling, cross-selling, and customer engagement.
• Identify skill gaps through performance reviews and field observations.
• Work closely with sales managers to address underperformance through targeted training interventions.

Field Coaching & Support

• Accompany sales reps on field visits to observe performance and provide real-time coaching.
• Demonstrate best practices in customer interaction and retail execution.
• Provide feedback reports after field assessments.

Evaluation & Reporting

• Measure training effectiveness using KPIs such as sales growth, conversion rates, and product penetration.
• Prepare training reports and recommendations for management.
• Track attendance, assessment results, and post-training performance improvements.

Key Performance Indicators (KPIs)

• Improvement in individual and team sales performance
• Product knowledge assessment scores
• Training completion and attendance rates
• Reduction in sales errors and customer complaints
• Adoption of sales techniques taught during training

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 2–5 years of experience in sales, sales training, or mobile phone/consumer electronics sales.
• Proven experience in training and coaching sales teams.

Skills & Competencies

• Strong presentation and facilitation skills
• Excellent communication and interpersonal abilities
• In-depth understanding of mobile phone products and sales processes
• Coaching, mentoring, and motivational skills
• Ability to analyze sales data and identify training needs
• Willingness to travel for field training and support