Sales Director at Kiwikruise Travels Limited

Kiwi Group is seeking a dynamic and results-oriented Sales Director to lead the commercial operations for our client organization in Nigeria. Reporting directly to the CEO, you'll be instrumental in accelerating sales growth, driving revenue, and executing a robust sales strategy to achieve ambitious targets.

This role is perfect for an energetic, persuasive, and highly organized sales leader with a proven track record in the wine/spirits or beverage industry. You'll be responsible for defining and executing comprehensive business development, marketing, and sales support programs to maximize profitability and market share across Nigeria.

Responsibilities:

• Oversee and manage all commercial operations for our client in Nigeria.
• Design and implement strategic plans to achieve sales targets and cultivate strong customer relationships.
• Drive brand penetration across general trade and key accounts (HORECA/Modern Trade).
• Ensure the development and execution of strategic marketing activities for enhanced brand visibility and sales.
• Monitor market trends, economic indicators, and competitor activities to maintain optimal sales volume, product mix, and pricing.
• Lead, mentor, and evaluate the performance of the sales team, including the Head of Sales, District Managers, Sales Executives, and Market Developers, ensuring they meet and exceed designated targets.
• Build and maintain strong relationships with key stakeholders in Nigeria.
• Analyze the competitive landscape and market dynamics to ensure goal attainment.
• Effectively communicate the company's vision, values, and value proposition to the team and external partners.
• Ensure the sales team consistently meets and exceeds weekly, monthly, and annual sales targets.
• Adjust selling prices based on costs, competition, supply, and demand.

Skills & Requirements:

• Bachelor's degree required; MBA is a plus.
• Must have 15-20 years of work experience, with a significant portion in the wine/spirits or beverage industry.
• Proven success in a sales leadership role (e.g., Sales Executive, Sales Manager, Sales Director), consistently meeting or exceeding targets.
• Demonstrated ability to strategically position products against competitors.
• Exceptional listening, negotiation, and presentation skills.
• Excellent verbal and written communication skills.
• Strong analytical abilities.
• Proven leadership skills with the ability to motivate and guide teams to achieve outstanding results.
• Ability to thrive in a fast-paced, goal-driven environment.