Sales and Marketing Associate at Shecluded

Role Overview

• As we continue to scale our programs, expand our footprint, and grow our impact, we are seeking a highly strategic, driven, and creative Marketing & Sales Associate who will play an integral role in shaping Shecluded’s brand presence and driving revenue growth..
• The Marketing & Sales Associate is responsible for developing and executing marketing strategies that strengthen Shecluded’s brand presence, drive customer acquisition, retain clients, and generate revenue across all programs and services.
• This role requires a creative thinker, strategic planner, and results-focused salesperson who understands digital marketing, consumer behaviour, and relationship management. The ideal candidate is proactive, analytical, and passionate about business growth.

Key Responsibilities
Marketing (Branding & Visibility):

• Develop and execute comprehensive marketing plans to increase brand awareness and market penetration.
• Create engaging content across digital platforms (social media, email campaigns, website, blogs, ads).
• Manage Sheclude’s online presence, ensuring consistent brand identity and messaging.
• Conduct market research to identify customer needs, industry trends, and competitive opportunities.
• Plan and implement digital campaigns (SEO, PPC, social ads, influencer partnerships).
• Track and report marketing performance metrics using analytic tools.
• Organize brand activations, community engagement initiatives, and promotional events.
• Work closely with the Programs team to promote courses, trainings, and initiatives.

Sales (Revenue & Client Relationship Management):

• Identify and pursue new business opportunities, partnerships, and client leads.
• Drive sales conversations from prospecting to closing, ensuring monthly and quarterly targets are met.
• Build and maintain strong relationships with partners, organizations, and corporate clients.
• Present Shecluded’s programs and services to leads, stakeholders, and prospective clients.
• Conduct follow-up calls, schedule meetings, and maintain timely communication.
• Prepare structured proposals, sales reports, and pipeline updates.
• Manage CRM tools to track sales activities 

Data, Reporting & Performance Tracking:

• Analyze campaign performance, sales conversions, and market data to make strategic decisions.
• Prepare weekly, monthly, and quarterly reports for management.
• Use analytics tools (Google Analytics, CRM systems, dashboards) to drive insights.

Brand Management & Visibility:

• Ensure consistent brand representation across all marketing channels.
• Strengthen Shecluded’s presence through campaigns, media engagement, PR, events, and collaborations.
• Build strong community engagement and user loyalty programs.

Cross-Functional Collaboration:

• Work with the program, operations, and communications teams to align marketing efforts with business goals.
• Provide feedback and insights to improve products, customer experience, and overall service delivery.
• Support team activities during program launches, events, and outreach campaigns.

Administrative & Operational Duties:

• Keep detailed documentation of Sales target deadlines, submitted proposals, and commenced  marketing projects.
• Must  Manage all sales and community growth to deliver on 99% retention and growth of all potential sales leads and closing new sales targets weekly.
• Develop and update templates, tools, and guides for proposal development and marketing processes and presentation.
• Support internal audits, and organizational compliance checks.

Technical Skills We Value:

• Exprience with Canva, Meta Ads Manager, Google Analytics, or email automation platforms
• Experience selling programs, courses, or digital products
• Understanding of gender-focused or social-impact initiatives

Requirments / Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 2–4 years proven experience in marketing, sales, or growth roles (preferably in tech, programs, or service-based organizations)
• Conduct thorough credit assessments and analyze borrowers’ financial statements, cashflow, and repayment capacity.
• Strong knowledge of digital marketing tools, analytics, and CRM systems.
• Excellent written and verbal communication skills.
• Demonstrated ability to achieve sales targets and handle negotiations professionally
• Strong content creation skills (graphics, copywriting, campaign design).
• Highly creative, resourceful, and detail-oriented.
• Ability to multitask, prioritize, and work with minimal supervision.
• Strong interpersonal and client relationship-building skills
• Adept with data-driven decision making