Sales and Distribution Lead at Dunn & Braxton

• The company is seeking to hire a resourceful Sales & Distribution Lead whose responsibilities are to coordinate day-to-day commercial and distribution workflows, optimise sales processes, and drive execution excellence across all channels. This role is critical to ensuring seamless collaboration across teams, maintaining operational readiness in the field, and supporting the organisation’s nationwide growth.

Key Responsibilities

• Develop and execute sales strategies to meet revenue targets across B2B and B2C segments.
• Identify and onboard distributors, wholesale partners, and retail outlets to expand product reach.
• Recruit, train, and lead a high-performing sales team with KPIs tied to territory, volume, and value.
• Design and manage route-to-market plans and territory coverage models.
• Build relationships with key wholesale and retail clients and ensure service excellence.
• Track sales performance, generate dashboards, and provide insights to improve conversion and retention.
• Coordinate warehouse-to-customer product movement, ensuring timely delivery and order fulfilment.
• Collaborate with marketing to execute in-store activations, promotions, and product visibility initiatives.
• Ensure pricing, payment terms, and distribution practices are aligned with internal policies and regulatory standards.
• Achievement of monthly and quarterly sales targets across all regions and channels.
• Effective expansion of distributor and retail networks in new and existing markets.
• Product availability and visibility in key wholesale and retail outlets.
• Reduction in stock outs and delivery turnaround times.
• Sales team productivity and retention.
• Accurate sales forecasting and territory penetration.
• Strong customer and partner satisfaction ratings.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in FMCG sales and distribution with a track record of managing both wholesale and retail channels.
• Strong leadership, negotiation, and communication skills.
• Deep knowledge of Nigeria’s FMCG distribution landscape.
• Proficiency in CRM/sales tracking tools and MS Office.
• Ability to work in fast-paced, target-driven environments.
• A systems thinker with a hands-on attitude.
• Self-driven and accountable.
• Organized, efficient, and curious.
• Able to communicate clearly and act decisively.