Marketing Manager at Detopsy Engineering Limited

Role Overview

The Marketing Manager at Detopsy Engineering Ltd plays a strategic role in strengthening the company’s market presence within the engineering, construction, and technical services sectors. This position is responsible for developing and executing marketing initiatives that communicate Detopsy’s value, support business development efforts, and position the company as a trusted leader in engineering solutions.

Key Responsibilities

• Develop and implement marketing strategies that promote Detopsy Engineering’s services, capabilities, and technical expertise.
• Conduct market research to identify industry trends, client needs, and competitive positioning within the engineering and infrastructure space.
• Manage brand identity and ensure consistent messaging across proposals, presentations, digital platforms, and corporate communications.
• Oversee the creation of technical marketing content, including case studies, project profiles, capability statements, and thought‑leadership materials.
• Support the business development team with targeted campaigns, client engagement initiatives, and bid/proposal marketing materials.
• Lead digital marketing efforts, including website updates, social media presence, and online visibility for engineering‑related audiences.
• Track and analyze marketing performance metrics to guide decision‑making and improve ROI.
• Manage relationships with external vendors, designers, and media partners to enhance brand exposure.
• Coordinate corporate events, exhibitions, and stakeholder engagements relevant to the engineering and construction industry.
• Provide leadership and guidance to junior marketing staff and collaborate closely with technical teams.

Qualifications & Skills

• Bachelor’s degree in Marketing, Engineering Management, Business Administration, or a related field.
• Experience in marketing within engineering, construction, oil & gas, or technical services industries is an added advantage.
• Strong understanding of B2B marketing, proposal development, and technical communication.
• Proficiency in digital marketing tools, analytics, and content development.
• Excellent communication, organizational, and project management skills.
• Ability to translate complex engineering concepts into clear, compelling marketing messages.