Regional Trade Marketing Manager (HVAC Solutions) at Ascentech Services Limited

Role Overview

• The Regional Trade Marketing Manager will be responsible for expanding and strengthening the dealer network across Abuja and all states in North Central Nigeria: Benue, Kogi, Kwara, Nasarawa, Niger, Plateau, and the Federal Capital Territory (FCT).
• This role combines strategic marketing, trade development, and performance management to drive distribution growth, improve sell-out performance, and increase regional market share.

Key Responsibilities

• Expand the dealer network within assigned territories across Benue, Kogi, Kwara, Nasarawa, Niger, Plateau, and FCT
• Identify, recruit, and onboard new dealers to improve market coverage
• Visit dealer outlets regularly to promote the brand and educate dealers on the company’s value proposition
• Drive sell-out growth per dealer and improve sales velocity
• Monitor and analyze sell-in versus sell-out performance
• Improve regional distribution penetration and market share
• Track, evaluate, and manage dealer performance against KPIs
• Implement branded display corners in key dealer outlets
• Provide regular performance reports and market intelligence feedback
• Execute trade marketing initiatives and regional growth strategies.

Requirements

• Minimum of 3+ years experience in channel sales, trade marketing, or dealer development
• Must have hands-on experience selling:
• Air Conditioners
• Televisions
• Experience in HVAC, consumer electronics.
• Strong negotiation, relationship management, and analytical skills
• Proven track record of driving dealer performance and regional expansion
• Ability to travel extensively within Benue, Kogi, Kwara, Nasarawa, Niger, Plateau, and FCT
• Strong reporting and performance tracking capability.

Key Competencies:

• Strategic Thinking
• Sales & Distribution Management
• Trade Marketing Execution
• Performance Monitoring & Analytics
• Relationship & Stakeholder Management
• Market Expansion Strategy.