Regional Trade Marketing Executive at Sonia Foods Industries

Job Description

• The Regional Trade Marketing Executive is responsible for developing and executing trade marketing strategies that drive brand visibility, product availability, and sales growth within the assigned region.
• The role bridges the gap between marketing and sales by ensuring effective in-market execution of campaigns, promotions, and channel development initiatives.

Key Responsibilities
Trade Marketing Execution:

• Implement national and regional trade marketing plans across all channels (Modern Trade, General Trade, HORECA, etc.).
• Ensure timely execution of promotions, activations, and merchandising initiatives in the region.
• Monitor in-store visibility, shelf positioning, and compliance with brand guidelines.

Sales Support & Performance:

• Collaborate with the sales team to drive volume growth and achieve regional targets.
• Develop channel-specific initiatives to boost sell-in and sell-out.
• Track and analyze sales performance, providing actionable insights and recommendations.

Market Intelligence & Insights:

• Conduct regular market visits to gather competitor activities, pricing, and consumer trends.
• Provide feedback on product performance and customer preferences.
• Identify opportunities for new product placements and expansion within the region.

Merchandising & POS Management:

• Manage deployment and utilization of Point-of-Sale Materials (POSM).
• Ensure proper merchandising standards are maintained across outlets.
• Coordinate with vendors and internal teams for production and distribution of materials.

Channel & Customer Engagement:

• Build strong relationships with key distributors, retailers, and partners.
• Support trade partners with promotional tools and activation plans.
• Organize and execute trade events, product launches, and in-store activations.

Budget & Reporting:

• Manage regional trade marketing budget effectively.
• Track ROI on promotions and marketing activities.
• Prepare periodic reports on campaign performance, market trends, and competitor analysis.

Key Performance Indicators (KPIs)

• Sales growth and market share in the region
• Execution excellence (visibility, compliance, and coverage)
• ROI on trade promotions and activations
• Distribution expansion and outlet coverage
• Timeliness and quality of reporting

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, or related field 2–5 years’ experience in Trade Marketing, Sales, or related role
• FMCG experience is a strong advantage
• Proven track record in executing trade marketing initiatives

Skills & Competencies:

• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management
• High level of execution discipline and attention to detail
• Ability to work in a fast-paced, target-driven environment
• Proficiency in Microsoft Excel, PowerPoint, and reporting tools

Personal Attributes:

• Result-oriented with strong commercial acumen
• Proactive and highly organized
• Ability to work independently and within a team
• Willingness to travel extensively within the region