Jobs at Sonia Foods Industries

Job Summary 

• The Area Sales Manager (ASM) is responsible for driving sales growth, market expansion, distributor performance, and execution excellence within the assigned territory.
• The role ensures effective implementation of company sales strategies, achievement of volume and value targets, and strong team leadership to deliver sustainable business results.

Key Responsibilities
Sales & Business Performance:

• Develop and execute area sales plans in line with company objectives and annual targets.
• Drive achievement of sales volume, value, distribution, and market share targets.
• Monitor sales performance trends and take corrective actions where required.
• Ensure effective coverage, route-to-market efficiency, and outlet expansion within the territory.
• Manage trade promotions, pricing compliance, and product availability.

Distributor & Channel Management:

• Manage and strengthen distributor relationships to ensure optimal service levels and stock availability.
• Review distributor KPIs including sales growth, stock rotation, credit management, and operational efficiency.
• Ensure timely order processing, stock replenishment, and adherence to agreed commercial terms.
• Identify and develop new distributors or sub-distributors where necessary.

Team Leadership & Capability Development:

• Lead, coach, and motivate Sales Supervisors and Sales Representatives within the area.
• Conduct regular field coaching, joint calls, and performance reviews.
• Ensure proper deployment, productivity, and discipline of the sales force.
• Identify training needs and support continuous capability development.

Execution Excellence & Market Intelligence:

• Ensure excellent in-store execution, visibility, merchandising standards, and promotional compliance.
• Monitor competitor activities, pricing, and market dynamics, providing timely market intelligence.
• Support new product launches and ensure effective market penetration.
• Ensure compliance with company policies, SOPs, and ethical standards.

Reporting & Administration:

• Prepare and submit accurate daily, weekly, and monthly sales reports.
• Track area performance using approved reporting tools and dashboards.
• Manage area budgets and ensure cost-effective operations.

Qualifications & Experience
Educational Qualification:

• Bachelor’s degree or HND in Business Administration, Marketing, Economics, or a related discipline.
• An MBA or relevant professional certification is an added advantage.

Experience Requirements:

• Minimum of 8 years total sales experience in the FMCG industry.
• At least 4 years FMCG experience with a reputable organization.
• Minimum of 2 years proven experience as an Area Sales Manager (ASM).
• Strong background progressing from Salesman/Sales Representative to leadership roles.

Key Competencies & Skills:

• Strong leadership, people management, and coaching skills.
• Excellent knowledge of FMCG route-to-market operations.
• Sound analytical, planning, and problem-solving abilities.
• Strong negotiation and distributor management skills.
• Excellent communication and interpersonal skills.
• High level of integrity, accountability, and result orientation.
• Proficiency in Microsoft Excel and sales reporting tools.
• Willingness to travel extensively within the assigned area.

Key Performance Indicators (KPIs):

• Achievement of sales volume and value targets.
• Distributor performance and coverage expansion.
• Sales force productivity and capability development.
• Trade execution and market visibility standards.
• Accuracy and timeliness of reporting.

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Job Summary 

• Majorly involve about preparations, Evaluation, Feedback & Suggestion sharing about Own brands products, Competitor products and new product under developments.
• Closely work Partner with R&D, Marketing, Sales, Consumer in sights, Sales and Consumer testing team.

Major Duties & Responsibilities

• Preparation & Evaluation of the Products Developed by PD team and Suggestion of product improvements and maintain the record as per SOP.
• Blending and Packing of the new products and maintain the record.
• Execute the Culinary Product applications, Plan and Activities aligned with Organizations Purpose.
• Evaluation of own & Competitor Brands (Culinary, Beverage & Other Categories) Timely and Record the Observations.
• Visit to Food Services place and Customer House for Response observations and records.

Scope:

• Learning about in house sensory evaluations and taste panels to assess product quality and make improvements.
• Learning about Major Industrial ingredients and it’s applications in Culinary & Beverages food Ingredients and Factors that affect the Food ingredients quality.

Sanitary & Hygiene Practice:

• Follow the Guidelines of Industrial Kitchen & Personal Hygiene practices of US FDA / EURO Standards.

Others:

• Recording the Inward materials and storing as practice.
• Monitoring of Fresh Raw materials, Processed materials and Consumables and generation Monthly Indents.
• Used utensils & Other should washed & cleaned by yourself.
• Recording & Documentation of Daily activities.

Value Addition:

• Generation Cook books
• Generation of new recipes using the industrial culinary ingredients
• Generation of Cost-effective recipes to Customers.

Working Fun:

• Travel with in the lagos, Presence in Trade shows.
• Collaborations with Consumer and Demonstrations of Culinary art.
• Meeting with Suppliers and Explain the Food Ingredients performance.

Desired Skills & Qualifications

• Max 2 years of hands-on culinary experience, such as restaurants, test kitchens, and/or social media, plus at least 2 years’ experience in editorial.
• Basic Knowledge on Preparations of Jollof, Stew and 3in1 Beverages, Strong Knowledge on Nigerian Culinary, Spices, puddings and bakery will add Advantage.
• Working with Influencer Chef and Chef Forum will be added advantages.
• Demonstrated ability to manage projects and deadlines for your own work as well as for collaborations with brands and creative partners.
• Strong communication and collaboration skills. Experience working on cross-functional teams to execute multi-platform content. Ability to partner effectively with editors, writers, contributors, producers, photographers, food stylists, designers, and more.
• On-camera interest and experience.

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Job Overview

• We are seeking an experienced and dynamic Regional Sales Manager with a strong background in the fast-moving consumer goods (FMCG) industry.
• The ideal candidate should have at least 7–10 years of experience, including a minimum of 3 years as a Regional Sales Manager (RSM) in FMCG.
• The role involves overseeing sales operations within a defined region, leading a team of sales professionals, driving revenue growth, and ensuring the execution of strategic plans to achieve business goals.

Key Responsibilities
Sales Strategy & Planning:

• Develop and implement regional sales strategies aligned with company objectives.
• Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.

Team Leadership & Development:

• Lead, train, and motivate the regional sales team to achieve targets and enhance performance.
• Conduct regular performance reviews and implement coaching and development plans.

Revenue & Profitability Management:

• Achieve regional sales targets while ensuring profitability and market share growth.
• Monitor and manage budgets, pricing, and promotional activities to maximize ROI.

Customer Relationship Management:

• Build and maintain strong relationships with key clients, distributors, and retailers.
• Address customer concerns and ensure high levels of customer satisfaction.

Reporting & Analysis:

• Prepare and present regular sales reports, including forecasts, KPIs, and market analysis.
• Use data-driven insights to optimize sales strategies and improve performance.

Compliance & Execution:

• Ensure adherence to company policies, ethical standards, and regulatory requirements.
• Execute national campaigns and ensure brand visibility at the regional level.

Key Performance Indicators (KPIs)

• Regional sales growth
• Market share improvement
• Team performance and retention
• Customer satisfaction levels
• Budget and expense management

Qualifications & Skills

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
• Experience: Minimum of 7–10 years of sales experience in the FMCG sector, with at least 3 years in a leadership role.
• Leadership Skills: Proven ability to lead, inspire, and manage a high-performing sales team.
• Sales Acumen: Strong understanding of FMCG sales processes, distribution channels, and retail dynamics.
• Analytical Skills: Excellent data analysis and decision-making skills with a results-oriented mindset.
• Industry Experience: Prior experience in the same region(s) is an advantage.
• Communication: Strong interpersonal, negotiation, and presentation skills.
• Tech Savvy: Proficiency in CRM tools, Microsoft Office Suite, and sales performance software.
• Travel: Willingness to travel extensively within the region.

Why Join Us?

• Opportunity to work with a leading FMCG brand.
• Competitive compensation and benefits package.
• Dynamic and supportive work environment with strong career growth opportunities.

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Job Description

• The Regional Trade Marketing Executive is responsible for developing and executing trade marketing strategies that drive brand visibility, product availability, and sales growth within the assigned region.
• The role bridges the gap between marketing and sales by ensuring effective in-market execution of campaigns, promotions, and channel development initiatives.

Key Responsibilities
Trade Marketing Execution:

• Implement national and regional trade marketing plans across all channels (Modern Trade, General Trade, HORECA, etc.).
• Ensure timely execution of promotions, activations, and merchandising initiatives in the region.
• Monitor in-store visibility, shelf positioning, and compliance with brand guidelines.

Sales Support & Performance:

• Collaborate with the sales team to drive volume growth and achieve regional targets.
• Develop channel-specific initiatives to boost sell-in and sell-out.
• Track and analyze sales performance, providing actionable insights and recommendations.

Market Intelligence & Insights:

• Conduct regular market visits to gather competitor activities, pricing, and consumer trends.
• Provide feedback on product performance and customer preferences.
• Identify opportunities for new product placements and expansion within the region.

Merchandising & POS Management:

• Manage deployment and utilization of Point-of-Sale Materials (POSM).
• Ensure proper merchandising standards are maintained across outlets.
• Coordinate with vendors and internal teams for production and distribution of materials.

Channel & Customer Engagement:

• Build strong relationships with key distributors, retailers, and partners.
• Support trade partners with promotional tools and activation plans.
• Organize and execute trade events, product launches, and in-store activations.

Budget & Reporting:

• Manage regional trade marketing budget effectively.
• Track ROI on promotions and marketing activities.
• Prepare periodic reports on campaign performance, market trends, and competitor analysis.

Key Performance Indicators (KPIs)

• Sales growth and market share in the region
• Execution excellence (visibility, compliance, and coverage)
• ROI on trade promotions and activations
• Distribution expansion and outlet coverage
• Timeliness and quality of reporting

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, or related field 2–5 years’ experience in Trade Marketing, Sales, or related role
• FMCG experience is a strong advantage
• Proven track record in executing trade marketing initiatives

Skills & Competencies:

• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management
• High level of execution discipline and attention to detail
• Ability to work in a fast-paced, target-driven environment
• Proficiency in Microsoft Excel, PowerPoint, and reporting tools

Personal Attributes:

• Result-oriented with strong commercial acumen
• Proactive and highly organized
• Ability to work independently and within a team
• Willingness to travel extensively within the region

go to method of application »

Job Summary

• The Area Sales Manager (ASM) is responsible for driving sales growth, market expansion, distributor performance, and execution excellence within the assigned territory.
• The role ensures effective implementation of company sales strategies, achievement of volume and value targets, and strong team leadership to deliver sustainable business results.

Key Responsibilities
Sales & Business Performance:

• Develop and execute area sales plans in line with company objectives and annual targets.
• Drive achievement of sales volume, value, distribution, and market share targets.
• Monitor sales performance trends and take corrective actions where required.
• Ensure effective coverage, route-to-market efficiency, and outlet expansion within the territory.
• Manage trade promotions, pricing compliance, and product availability.

Distributor & Channel Management:

• Manage and strengthen distributor relationships to ensure optimal service levels and stock availability.
• Review distributor KPIs, including sales growth, stock rotation, credit management, and operational efficiency.
• Ensure timely order processing, stock replenishment, and adherence to agreed commercial terms.
• Identify and develop new distributors or sub-distributors where necessary.

Team Leadership & Capability Development:

• Lead, coach, and motivate Sales Supervisors and Sales Representatives within the area.
• Conduct regular field coaching, joint calls, and performance reviews.
• Ensure proper deployment, productivity, and discipline of the sales force.
• Identify training needs and support continuous capability development.

Execution Excellence & Market Intelligence:

• Ensure excellent in-store execution, visibility, merchandising standards, and promotional compliance.
• Monitor competitor activities, pricing, and market dynamics, providing timely market intelligence.
• Support new product launches and ensure effective market penetration.
• Ensure compliance with company policies, SOPs, and ethical standards.

Reporting & Administration:

• Prepare and submit accurate daily, weekly, and monthly sales reports.
• Track area performance using approved reporting tools and dashboards.
• Manage area budgets and ensure cost-effective operations.

Key Performance Indicators (KPIs)

• Achievement of sales volume and value targets.
• Distributor performance and coverage expansion.
• Sales force productivity and capability development.
• Trade execution and market visibility standards.
• Accuracy and timeliness of reporting.

Qualifications & Experience
Educational Qualification:

• Bachelor’s degree or HND in Business Administration, Marketing, Economics, or a related discipline.
• An MBA or relevant professional certification is an added advantage.

Experience Requirements:

• Minimum of 8 years total sales experience in the FMCG industry.
• At least 4 years of FMCG experience with a reputable organization.
• Minimum of 3 years proven experience as an Area Sales Manager (ASM).
• Strong background progressing from Salesman/Sales Representative to leadership roles.

Key Competencies & Skills:

• Strong leadership, people management, and coaching skills.
• Excellent knowledge of FMCG route-to-market operations.
• Sound analytical, planning, and problem-solving abilities.
• Strong negotiation and distributor management skills.
• Excellent communication and interpersonal skills.
• High level of integrity, accountability, and result orientation.
• Proficiency in Microsoft Excel and sales reporting tools.
• Willingness to travel extensively within the assigned area.